Meta
Threads traffic is meager, Instagram is now indexable, and Facebook is mopping up spam
A good swing is all about the follow-through. … But Threads can’t quite get there: The platform might be engaging 350M users monthly, but when it comes to actually sending traffic out into the world, it’s still just a drop in the pan. Referrals doubled year-over-year, but only earned 51.8M clicks between May and June—less…
New names in Ads Manager, and teen safety, sort of
Notice anything different in Meta Ads Manager? Meta’s been on a makeover spree… again: Campaign Budget Optimization has become Advantage+ Campaign Budget, and Advantage lookalike got the “+” treatment, too. These aren’t new features, just cleaner branding across the board. So don’t be surprised when you log in and see unfamiliar names. Adults in the…
Messenger gets new engagement tools, and the promised AI features start rolling out
If you’ve ever wondered how to keep customers talking to you once they buy, well, it seems Meta was wondering about this, too. Just message them: Messenger now lets you send marketing messages similar to how you would send emails to your list, which means you can: Engage and re-engage shoppers exclusively on Meta. Personalize…
