It’s feature Friday.
Let’s see what Microsoft is rolling out next:
- Brand exclusions. You can now specify which branded search queries you don’t want your ads to appear on to help control brand image. If you want to start using them, contact your account manager or support.
- Auto-generated asset settings let you manage campaign-level auto-generated assets, giving you more control over assets and landing pages.
- Search insights. You’ll get new reporting capabilities to help you make better decisions going forward.
OK, so that last one won’t be available until the end of the month, but it’s good to be aware of when it does pop up.
And just so you know, video asset support and support for Performance Max in SA360 are still in the pipeline, in case you’ve been wanting more help with this tool.
These new tools should help you optimize your Microsoft Performance campaigns and better align them with your strategy.
