LinkedIn and Ipsos recently teamed and surveyed over 2,000 marketers from around the world to find out what trends are raising eyebrows.
They found several interesting insights, including these:
- Tech leaders allocated the least amount of their budget to brand building.
- 85% of marketing budgets are used to land new business.
- LinkedIn is the leading platform for technology marketers.
- 53% of marketers want to develop better creative skills to improve their B2B brand campaigns.
And of course, AI is a key player, with 48% of B2B leaders using AI tools in their marketing activities.
There’s a lot more to get into. Definitely worth looking at if you’re in B2B.
And speaking of “looking” and “B2B”…
