Policies
FTC updates Endorsement Guides, cracks down on fake reviews
Hidden sponsorships? Silent endorsements? Looks like these won’t cut it any more. The Federal Trade Commission (FTC) just updated its Endorsement Guides, requiring creators to make it obvious when they are publishing sponsored content. Wait, didn’t the FTC do this already? Yes, the published guidelines are similar to the version proposed by the FTC in 2022—but with…
