PPC
Get a more transparent audience with Reddit’s new ad type, plus a look back at the good and bad of PPC in 2025
Ever felt that your AI-generated “perfect audience” is just a bunch of strangers? The robots are learning to read the room: Reddit just launched Max campaigns, a new automated ad type designed to give you efficiency while still keeping your audience transparent. If you’ve been burned by Google’s and Meta’s Performance Max’s black-box approach, Reddit’s…


