Amazon might be big, but Walmart is catching up.
Mind the gap: In 2023, Walmart made $100B in e-commerce sales compared to Amazon’s $231B. To keep the momentum rolling, the company is now:
- Adding premium beauty brands and expanding its resale items to attract a broader customer base.
- Enhancing its logistic capabilities by allowing merchants to use Walmart LocalFinds for delivery fulfillment and waiving peak season storage fees for sellers, among other things.
Walmart is also introducing Cross Border to help businesses import products from Asia to the US.
If you want more details, you’ll find them here.
It’s worth noting Walmart Marketplace saw a 30% sales increase over the last four quarters, suggesting advertisers and sellers are seeing solid results.
So if you’re looking to expand your own marketing and distribution, you might consider looking into Walmart’s offerings.
Especially if you need better order fulfillment for the holidays…
