SNAPCHAT
Skippable vs. non-skippable video ads on Snapchat
Snapchat and Roger Federer agree on one thing: How you serve is important. Snapchat and Magna Media Trials ran a global study to test skippable vs. non-skippable video ads on over 4,800 users aged 18–45. The key finding? Both formats assist ad recall, especially in the first 2 seconds, so branding needs to show up…
Fancy making a few more bucks off Snapchat?
Get advertisers to sign up. Share the love: Snapchat has launched an affiliate program that pays creators a commission for referring qualified advertisers. The move is to increase ad performance as well as open up another way for creators to earn money. How it works: Creators get a unique link. If an advertiser signs up…
Video consumption trends you should know about
If you want to meet people where they’re at… you might want to start with their palms. Think small (screen): Snapchat published a study on video consumption trends, and there are some valuable insights in here: 67% of consumers watch content on their phones daily, making mobile the main platform for video consumption. 69% of…
