SNAPCHAT
New placements, new AR toys, and some context around numbers
You don’t get a second chance at a first impression. Snapchat’s making sure of that: The platform’s new formats give you more ways to catch your audience both initially and mid-scroll. Total Takeovers guarantee first-ad placement across every tab in the app which can help you promote high-stakes moments like product launches. Offers embed promotions…
Skippable vs. non-skippable video ads on Snapchat
Snapchat and Roger Federer agree on one thing: How you serve is important. Snapchat and Magna Media Trials ran a global study to test skippable vs. non-skippable video ads on over 4,800 users aged 18–45. The key finding? Both formats assist ad recall, especially in the first 2 seconds, so branding needs to show up…
Fancy making a few more bucks off Snapchat?
Get advertisers to sign up. Share the love: Snapchat has launched an affiliate program that pays creators a commission for referring qualified advertisers. The move is to increase ad performance as well as open up another way for creators to earn money. How it works: Creators get a unique link. If an advertiser signs up…
