Social Media
Snapchat wants to sell you in DMs, California wants everyone out of teens’ feeds
Social media had an interesting week. While Snap spent time building new places to sell things, lawmakers spent it taking places away. Straight into the chat: Snap’s Commerce Power Pack puts Dynamic Product Ads inside Sponsored Snaps in Chat, the surface 85% of Snapchatters use regularly. Global, live now. Three optimization betas came, too. The…
X shrinks in the EU as Reddit, TikTok and Pinterest make their pitch
Every platform is auditioning for a new role this week, and some of these screen tests are going better than others. X is still leaking, and not just users. Its EU audience keeps sliding, while H1 2026 ad revenue hit $710M, down 18.4% year-over-year. That’s roughly 70% below 2022. Only about 1.9% of users pay…
Meta and TikTok settle up, YouTube draws a nervous glance, and buyers are told to sit still
Every long-running legal drama gets a finale. This one closes on an invoice. Roll credits, cut a check: Meta agreed to a $17B settlement with 47 states over claims it knowingly fueled social media addiction and harmed kids. TikTok paid $400M in a separate federal case alleging child safety and privacy violations. The audience at…
