TikTok
More protection, more spending: TikTok Shop’s move to win buyers
In its race to become an all-around shopping platform and compete with the likes of Amazon, TikTok just published a Return Policy for all TikTok Shop buyers. In short: Users can start the return process from the app itself. Nice. Most items on the platform are eligible for 30-day returns, or 90 days if the…
The state of TikTok Shop, more options for content discovery, and a new suite of ad tools
The days of free, viral reach on TikTok Shop are behind us. This year, TikTok is phasing out organic traffic boosts in the US, pushing sellers towards paid ads instead. Perks like free shipping are also being cut, and only select products or marketing are getting organic visibility. Not cool. To ease the pain, TikTok…
Major brands are still increasing advertising spend, and Amazon throws in a last-second bid
TikTok’s future in the US is foggy at best. … But that’s not stopping major advertisers like Coca-Cola, Comcast, and Walmart. All three actually increased their spending on the platform in Q1. And by the way, because many competitors have pulled back, costs have dropped, leaving those who stay in the game—you, maybe?—with more opportunities….
