TikTok
TikTok’s biggest spenders in Germany are grown-ups, and checkout is getting easier
TikTok Shop Germany is blowing out its first candle. And it’s Gen X buying the cake: According to NielsenIQ data from TikTok Shop Germany’s first anniversary, Gen X, not Gen Z, holds the largest spending share on the platform at 37%. In other words, a demographic with the most disposable income is dominating a platform…
More ad formats, fewer return headaches
Five new toys and a shared bill? TikTok’s feeling generous. Count them with your fingers: NewFronts 2026 has brought five new ad formats designed to help you ride trending moments and tap into high-engagement windows: Logo Takeover co-brands your visuals with TikTok’s graphics. It may help you with major launches where you need instant presence….
You should take TikTok seriously as a search engine, especially as its audience is growing quickly
Search engines were supposed to be steady, functional, and dominated by Google. TikTok missed that memo: Adobe’s research shows TikTok’s role as a search engine has nearly doubled in two years, now used by close to half of all US consumers. People use TikTok to find things, weigh options, and make real purchasing decisions. Recipes,…
