Video Marketing
YouTube finally fixes viewer metrics, and Substack gets serious about live video
Wait, are these platforms actually giving us updates we asked for? Doing a double take: YouTube is ditching its oversimplified “returning viewers” metric for something far more useful: Three distinct categories tracking who’s actually watching your content. Now you’ll know if viewers are: New viewers. Casual viewers. They watched 1–5 months in the past year….
YouTube Shorts are now AI-able and shoppable
Push a button to generate, push a button to shop. Everything’s so easy now: Google’s Veo 3 is coming to YouTube Shorts, which means you can generate short-form videos from text prompts, visuals, and sounds. It’s a big step toward automating video production, which is cool… though it’s also raising concerns about originality, misinformation, and…
New TikTok ad tools, Snapchat’s AR app, and LinkedIn’s new targeting options
Video marketing and AI go together like Lennon and McCartney. And social media platforms are front and center at the gig. TikTok first: The app rolled out a suite of new ad tools to help you better target mid-funnel audiences. Market Scope analytics give you insights into audiences based on where they are in the…
