Video Marketing
YouTube gets a refurb, and a mini update from TikTok
It’s a busy day for YouTube… First up: YouTube Select Shorts lets you show your ads alongside top content, putting you in front of engaged audiences interested in topics like beauty, sports, and more. Nice. And speaking of interests, YouTube is also testing a “Most Relevant” display that features content users engage with the most,…
TikTok spills the truth about non-skippable ads while Netflix brags about its growing platform
Just because you can do something doesn’t always mean you should… especially if it annoys your customers. And if you’re running TikTok Ads, non-skippable ads are a format you might want to avoid. Because it seems TikTok users are more likely to engage with brand videos when they control the experience: 73% of TikTok viewers…
YouTube shows off its top-performing ads, and CapCut gets an update
You know what they say: If you want to be the best, learn from the best. Or something like that. If you’re looking to level up your game on YouTube next year, you’ll want to see the platform’s most successful ads of 2023. Now, to be honest with you, the top spots were given to…