There are a million and one ways to promote a newsletter. Facebook Ads are one of the biggest.
Here’s what types of ads you should run on Facebook to get subscribers.
These ad types have been run by newsletters like us here at Stacked Marketer, Morning Brew, and more…
Testimonials
Yes, social proof works for newsletter ads.
Include a short video testimonial from a reader along with the best snippet of their quote as the description text.
Direct pitch
People are accustomed to subscribing to newsletters via Facebook Ads.
Create a short promotional video or image to do this properly…
If you can, pull some of the copy from your newsletter landing page. You want to keep it simple.
Memes
These are make or break.
But when they hit, they hit big. Spend time researching what meme formats are popular in your industry. Then, test until you find something that works.
Try this: Before running your meme as an ad, post it on your organic social media. If it gets positive engagement, that’s a good sign it may work as an ad.
Ready?
There’s plenty more to talk about here, and we spent a lot of time diving into newsletter ads for our deep dive on Morning Brew.
