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FACEBOOK

Facebook Marketplace will let you reach non-local buyers

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Facebook Marketplace is big. Like over a billion global visitors every month, big.

To celebrate its five-year anniversary, Facebook announced a few updates to its Craigslist-like service. Here’s the one we’re excited about:

A shipping feature: Facebook Marketplace will allow you to sell to people outside of your local area. How? By allowing you to include a “shipping” option in your Marketplace listings.

How this will work: If someone wants to buy something from you but lives on the other side of the country, they can check your Marketplace listing to see if you have any shipping options. If you do, they will be able to purchase the item using Facebook Pay.

If you’re thinking, “Wow, Facebook just turned its marketplace from Craigslist-like to Amazon-like with one small update,” you’re not alone.

Availability: For starters, this feature will first be available in the UK and US for “buy and sell” groups.

If you’re into e-commerce, here’s what you can do: With this update, Facebook just opened a whole marketing acquisition channel for you.

You could try listing your items on Facebook Marketplace. If someone buys, they can easily pay with Facebook Pay and have their item delivered.


ADVERTISING

Apple Ads are thriving at the expense of Facebook and Google

Here’s an interesting fact: Last year, Apple Search Ads accounted for 17% of all iOS app installs that resulted from clicking on an ad. Today, that figure is at 58 percent. That’s like going from the minor leagues to the Super Bowl.

The reason for this: Apple itself and its ATT change. Apple’s privacy changes made it much more difficult for rival ad networks (such as Facebook and Google) to track and attribute mobile ad conversions.

Due to this, many marketers simply moved their budgets to Apple’s own ad network (which can do a better job at telling advertisers which keywords and audiences drove the most conversions).

More data = more opportunities to optimize = higher ROI. You know the drill.

In short, Apple has effectively created their own unfair advantage, and it is working like a charm.

What you can do about this: If you want to increase mobile app installs through paid ads, you have two options: wait for Facebook and Google to “catch-up” using AI-driven prediction models, or start experimenting with Apple’s ad network which provides more data to optimize on.

Or you could just play around with Android more. Although, with the way things are going, we wouldn’t be surprised if Android releases its own ATT alternative soon.


SPONSORED BY ONE VA AWAY

A battlefield tested method to hire the right VA on the first try, and halve your weekly working hours

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Starting a business and making money is amazing.

But if your business became a golden cage that sucks your time, then it’s not fun anymore.

Outsourcing is one of the solutions.

Although, many entrepreneurs are scared.

What if I hire the wrong person? And an operation made to save time ends up wasting it?

Meet John Jonas.

If you read our newsletter, the name should be familiar already.

But let’s refresh your mind: In the last 15 years, this bright-smile dude has helped hundreds of thousands of entrepreneurs to hire virtual assistants on the first try.

He developed a foolproof method to hire the perfect-fit employee. For a ridiculously affordable price.

Hire once and hire well. In just seven steps. That’s John Jonas’s mantra.

You can access the 7-Steps “One VA Away” Challenge here.


SEO

5 SEO mistakes that are bloating your e-commerce store

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If you want your customers to find your store on Google, your website should be easily crawled and understood by search engines.

DeepCrawl’s Daniel Cartland listed five mistakes that e-commerce websites often fall into when attempting to optimize for SEO. We’re going to give you the cliff notes version of them so you can start making changes pronto.

Mistake #1: Linking to canonical product pages. Many stores have product URLs that contain the category the product belongs to. However, one product might belong to more than one category. And this results in many URLs being created and indexed when you need just a single one.

To fix this, remove the category from products’ URLs.

Mistake #2: Keeping outdated pages live. Over time, you might end up accumulating “discontinued” or “out-of-stock” product pages. This is a bad experience for customers that land on these pages. And it also bloats the number of pages that are being indexed and crawled.

Instead, create a process to manage these page types.

Mistake #3: Legacy redirects and 404. Like “out-of-stock” product pages, “error” pages make it difficult both for customers and search engines to navigate your website.

Identifying 404s is important to prevent slowing down crawlers (thus increasing the time it takes for pages to load). If not corrected, expect higher bounce rates and lower conversion rates.

Mistake #4: Filters generating crawlable parameter URLs. Like the first mistake, this significantly increases the number of pages created that search engines have to crawl. What’s worse is that these pages have very little value.

Ensure that parameterized filters are blocked in robots.txt or that internal links to these pages are “nofollowed” to prevent search engines from crawling them.

Mistake #5: Links injected by JavaScript. JS helps e-commerce stores create a better experience. However, some crawlers only render pages in HTML and miss the ones in JavaScript.

To fix this, either remove these usually low value links or “nofollowed” them to prevent them from being crawled.


FROM THE CREW

Snag a brand new iPhone 13 from us – here’s how!

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If you’re a long-time reader, you already know how our giveaways work, right?

We’ve already given away a MacBook Air, Apple Watches, Airpods, and more. Now we’re giving away a brand new iPhone 13.

How? Each time you refer a person to Stacked Marketer, you receive a ticket for our raffle. In short, 1 referral = 1 ticket. (other rules that apply can be found here)

The giveaway starts today and you have until October 20th, 2021 at 23:59 CET to get at least one referral to take part in the raffle.

Click here to grab your referral link.

The more new subscribers you refer, the higher your chances! But don’t try to get sneaky – you’ll get disqualified.


THE CREW’S INSIGHTS

Three underutilized growth channels

2021 brought some big changes to the paid social landscape. In our deep dives, not all brands are exclusively focused on Facebook Ads or other social acquisition channels.

Here are some channels we think are underutilized.

1. Newsletter ads: We’re certainly biased here, but we’ve seen how newsletter ads helped us grow and how they can help other brands, too. Find high engagement newsletters for your vertical, or test out some mainstream newsletters.

We have a short guide about what to look out for when running newsletter ads that you can read here.

2. Ambassadors: We don’t mean just a referral program under a fancy name. We’re talking full-fledged ambassadors that love your product and just need the guidance and support to become a great evangelist for your brand.

Morning Brew did a great job with their student ambassador program, for example.

3. SMS: With third-party data kind of going away, you should really look for a more direct connection with your audience. Email is great, don’t get us wrong, but we feel SMS is underutilized.

Start by asking yourself this question: “What are some good reasons people would want to hear from my brand via SMS?”


ROUNDING UP THE STACK

MARKETING: What if you could learn for free from senior marketers from Shopify, John Deere, Maven, Lambda School, and more? What if you could do this whenever you feel like it? Meet MarketerLive. A live and on-demand show with some of the best marketers in the world. Watch here.*

ADVERTISING: Holy cow. The FTC is taking the issue of fake reviews very seriously. Here’s a list of all 700 companies to which the FTC issued warnings (you’ll recognize a bunch of them).

FACEBOOK: Is it possible to target a single person on Facebook? You bet, according to these researchers.

REDDIT: Post insights are coming to Reddit. “Total Views” and “Total Shares” are our favorite metrics.

PPC: Google will allow crypto ads in Israel, Canada, and Japan. Here are the rules if you want to get listed.

E-COMMERCE: Shopify wants you ready for the holidays. In a few hours from now, they’ll host a virtual event with TikTok, Pinterest, and Snapchat employees to discuss how to be “holiday-ready” across all social platforms.

ADVERTISING: Tapjoy, one of the largest mobile ad networks, is being acquired.

*This is a sponsored post.


BRAIN TEASER

I can be pretty much any shape or color. But everyone else always seems to talk about screaming when they gossip about me. What am I?

You can find the solution here.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.

Austrian museums will display their artwork on OnlyFans

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Anyone who has an OnlyFans account now has a new excuse to be there: “It’s for art!”

Museums in Vienna appear to be fed up with their artwork being censored on social media (looking at you, Facebook!) and are turning to OnlyFans as an alternative platform to display their drawings.

Among the participating museums is the Albertina Museum. They will exhibit works by Amedeo Modigliani, a 20th-century Italian painter known for his unique and elongated portraits of women.

Most of the portraits were taken off social media sites such as Facebook because they were deemed “too explicit.”

No one can predict the future, so time will tell whether or not this strategy really works. But we will go out on a limb and say this: whoever works on the PR team at Vienna’s tourist board (the source of the platform switch-up) probably deserves a fat raise.

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Stacked Marketer was built to filter through the daily noise that exists in the marketing world. It’s a digital marketer’s 7-minute daily read, jam-packed with the latest news, trends, tech and actionable advice.

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