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TWITTER

Twitter wants to be more like Facebook, emphasizing pictures and introducing communities

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Twitter might as well change their name to TwitBook.

The social network announced two new features that are being tested:

  • We already told you yesterday about  “edge to edge” tweets on iOS. These tweets make photos fill the entire width of a mobile phone’s screen. Basically, similar to Facebook, Twitter wants to make photos more prominent.
  • Twitter Communities, which is Twitter’s version of Facebook Groups. For now, those communities will be invite-only (Twitter is playing the exclusivity card here) and will become more widely available as time goes on.

How to make use of these changes: If your Twitter ads contain visuals, you may notice a change in CTR on iOS as a result of the edge-to-edge change.

Also, if Twitter decides to make this available to all users, you could see more advertisers using photos to stand out.

Regarding Twitter Communities, as they become more widely available, we anticipate that tweets posted there will receive more organic reach than regular tweets. This is already happening with Facebook.


E-COMMERCE

Buy-now-pay-later is getting huge

Big as in trillions, not billions.

New players are entering the industry to cash-in on the trend. As of yesterday, here are the new additions:

Pay later and be proud: Bloomberg reported on a TikTok craze involving Klarna, another buy-now-pay-later company. Youngsters are increasingly using these platforms and they’re proud of it.

According to some market research firms, the buy-now-pay-later market will reach $1 trillion (with a T) by 2026.

How to capitalize on this trend: If you want to increase your conversion rates, adding a buy-now-pay-later option could be a good place to start.

If you sell on Amazon, this option should appear on your dashboard soon. If you use Shopify, you already have Shop Pay Installments.

We can only hope that this buy-now-pay-later trend does not lead to the next debt crisis.


SPONSORED BY PROPELLERADS

The best way to turn your website traffic into money

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Got traffic that you want to turn into revenue? Are you not making enough with your current monetization solution? Don’t worry! There are at least two ways to solve your problem.

The first and easiest solution is PropellerAds’ MultiTag.

MultiTag allows you to optimize your ad delivery by displaying all PropellerAds formats:

  • Popunder
  • Push-Notifications
  • In-Page Push
  • Interstitial

All you have to do is add one tag to your website!

Don’t worry, your visitors won’t be bombarded with all of these formats at the same time. Instead, MultiTag will choose the optimal moments to display the ads.

Learn how MultiTag can make you between 3x-4x more money.

The second solution, for those who want to become a pro.

Learn as much as possible about each ad format and test new strategies.

There are a lot of aspects that you need to properly consider, before you can start actually making a profit. But you don’t need to waste your time trying to find out more about these aspects, because you can read all the information in the Monetization Ad Formats Overview!

Read the overview here.

Whichever solution you go with, just start monetizing.


FACEBOOK

3 Facebook Ads creatives formats to test right now

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What’s the best way to make sure your ads are not a soul-sucking waste of your time?

Well, if you ask Facebook Ads experts, many of them will tell you to test more creatives.

And that is exactly what the Ads Alchemist (a Facebook Ads expert) said when they turned to Twitter to show how they create their ads.

They shared 3 formatting frameworks you can use to come up with ads that demand attention.

In their experience, 99% of times winning creatives falls under three categories:

1) Scroll stopper: The goal of this creative is to catch as many people’s attention as possible.

The idea is to go for quantity over quality, lowering your CPC. This type of creative can work well for offers with a broad appeal.

Some themes will make people stop and pay attention are:

  • Money
  • Lovemaking (yep, sex still sells)
  • Fear
  • Curiosity
  • Health

Choose the one related to your offer.

2) Natural-looking: With this type, you attract quality over quantity. The ad cost will likely be more expensive, but the traffic will convert better.

The most common example of this type of creative are testimonials:

  • Someone giving a positive review about the product/service
  • Someone using the product/service and showing how it benefits them

The Ads Alchemist suggests using these creatives for offers with a smaller customer pool. Make it very clear in the image or at the start of your video what the product or service is for.

3) Combine and conquer: You can combine the previous two formats into a unique ad creative. However, only do this after testing them singularly so you get an idea of what works better for your customer base.


ROUNDING UP THE STACK

MARKETING: Between the pandemic, Apple privacy changes, and Google phasing out cookies…the past year has been tough for marketers everywhere. Sailthru’s guide shows how to leverage data and automation to do more with less. Marketers — work smarter, not harder.*

ADVERTISING: Want a simple way to make your ads more memorable? According to this study, the answer is to match the content of the landing page to the content of the ad.

MICROSOFT: It pays to be efficient. And now Microsoft is helping you achieve this with your ads by rolling out optimization scores.

GOOGLE: A/B testing a page that’s already getting search traffic is every SEO’s worst nightmare. Here’s how to do this with minimal impact on your search rankings, according to Google.

MICROSOFT: Remember Google Discover? Microsoft has just released their own version of Discover, called Microsoft Start.

SEO: Relax. URL parameters aren’t considered unnatural links, according to Google’s John Mueller.

*This is a sponsored post.


BRAIN TEASER

A man went to a beekeeper to get 12 bees for his farm. When he went away and counted the bees he was given, he realized that he had 13. He quickly raced back to the beekeeper because, surely, this was a mistake. But, when he inquired with the beekeeper he was told it wasn’t.

Why?

You can find the solution here.


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POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.

Better than a self-driving car: Self-driving pony

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The future of vehicles doesn’t come with steering wheels. It comes on four legs.

XPeng, a Chinese electric vehicle manufacturer, decided to add another intriguing vehicle to their lineup: a robotic unicorn (although it looks more like a pony to us).

The unicorn is capable of recognizing and tracking objects, as well as navigating various terrains and environments.

Will I be able to ride on it? Yes, as long as you haven’t hit puberty yet. The prototype is only big enough to accommodate children at the moment. Hopefully, XPeng can scale this (if it does hit production lines) so that adults can enjoy the experience, too.

In the future: We predict that office geeks will be the first to get a hold of this, earning them The Company’s #1 Cool-But-Annoying Person badge.

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