Infoproducts
Three proven tactics to improve your open rates and increase sales
How many times have you heard that stat that for every $1 spent on email marketing, you make back somewhere between $30 and $50? While the way that stat is calculated could use more scrutiny, it has a seed of truth. Email is awesome. Heck, you’re reading this newsletter in your inbox, right? So the…
A must-use tactic to avoid your email sender being spoofed
Now that Gmail introduced its new sending requirements, more people have been forced to implement some extra steps to improve their deliverability but here’s the kicker: It’s still not the full way to avoid people spoofing your domain. First off, Gmail and Yahoo requirements apply to Gmail and Yahoo only for now. Next, the main…
The Science of Grabbing People’s Attention – May 2024 Report
Introduction: What is attention? According to Wikipedia, attention is “a process of selectively concentrating on a discrete aspect of information.” In other words, attention is our brain prioritizing one or few things at a time.
