Email & SMS Marketing
Three ways to optimize your email subject lines for higher open rates
Controversial take: The subject line is not the most important to get a high open rate. That’s where deliverability has the bigger impact. But the subject is likely the second most important for open rates, so if you have deliverability on lock, subject lines are your next lever.
Three tactics to reduce your payback period for subscribers
You’ve figured out some great content strategy for your free newsletter. You’re sending it regularly, feedback is great too, and you want to spend some money on growth. You quickly realize that the time it takes to make back th money you spend on growth is rather long… Often 6+ months, if not more.
The biggest newsletter growth mistakes we made
We like to say that growing a newsletter has never been easier. That’s only half the truth: You have more options than ever to get subscribers, but you still have to be very careful about getting real people with real intent to subscribe. So today, we’re going to look at some of the biggest mistakes…
