Influencer Marketing
Three data-backed tactics for influencer marketing
If you got burned when working with some influencers, know that you’re not the only one. Finding the right influencers and using the right strategy is not always simple. But there’s no doubt that influencer marketing is effective. Check out the chart below:
The Ultimate Data-Backed Influencer Marketing Report 2025
By now, influencer marketing has evolved into one of the key exposure tactics for brands. But with it, came a lot of questions—is it worth it? What are the costs? What should you look for in such collaborations?
Three tactics to help your brand appeal to Gen Z
You might still consider Gen Z the “youngsters” but they are now young adults who will only get more and more purchasing power. They might not have the wealth that Boomers have, but they are still relevant, and if you want Gen Z to buy from you, here are three tactics that will help you….
