Learn the art of repurposing your content for multiple platforms
Curating good content that actually helps your audience is not an easy task. Heck, even when you produce a masterpiece, you’ll need to put in hours of extra work to make sure it reaches your audience the best possible way.
Marketing Examples shared some tips for repurposing content from one big piece into customized content across multiple platforms and channels. No ads. No connections. No existing audience.
Here’s their process:
- Find all the places where your audience hangs out. Then repurpose your content to add value depending on the kind of platform you are on.
- Platforms like Twitter and Reddit are suited to long-form sharing.
- For platforms like Facebook and Slack groups, break your articles up into visual tips, subtly branding each one with upfront value.
- They also used Hacker News, Designer News, Growth Hackers and Zest to share direct links.
- Finally, transfer this value and the attention you caught to your own platform.
- Bank this value by getting subscribers.
The mantra here? Tailor your content to fit the platform.
You don’t want people sharing different things on different platforms. You want everyone sharing the same thing on the same platform.
Isolated sharing gets ignored. Concentrated sharing compounds.
Don’t make ads, make TikToks!
Despite iOS 14’s new privacy features exposing the fact that TikTok constantly reads users’ clipboards, it’s not all doom and gloom for social media’s rising star.
First, TikTok said it will limit this behaviour with future updates. Then, it drew attention away from the negative by announcing TikTok For Business, a platform that aims to give marketers the tools they need to be discovered and to connect with the TikTok audience.
The main message delivered by TikTok with this platform is “Don’t Make Ads, Make TikToks”. So, we guess the main purpose is to help brands align with the organic content.
TikTok For Business essentially integrates all the previous marketing features of the app within one platform. So, you’ll find the ads tool you could already access, the Creator Marketplace, and some interesting case studies.
Nice move, but there’s another “copycat”
Short videos seem like a good business these days, so it’s no surprise that this approach is attracting more and more competitors. Facebook has already launched Lasso and Reels, and now there’s a new entry.
YouTube is experimenting with a new feature that lets users record 15-second videos.
As stated by The Next Web, the idea is to upload many different short videos that eventually merge into a big one.
This MGID report unveils the best rising geos and verticals combinations of June 2020
Yep, you heard it that things changed quickly, up and down in the past 3 months. Performance for advertisers has also been all over the place. MGID is here to put some insider data from their platform in front of you!
MGID dug into their platform-wide data to find what verticals (and in what geos) have been thriving in June 2020. That’s the latest, most up to date report you can have!
Let’s quickly take a sneak peak at some the top insights from around the world:
- Of all countries, India has seen a 35% growth in spend.
- Healthy Living has seen a 1426% growth in spend in Chile.
- Style and Fashion in Thailand has seen a 169% growth in clicks and 367% increase in spend.
- In Germany, Tech and Computing has seen a 63% growth in clicks.
- Of all verticals, Russia for some reason has been very interested in Home and Garden with 45% growth in spend.
Very juicy information that you can use to decide what type of offers to promote where, right away. Plus, you can take advantage of this exclusive bonus for Stacked Marketer readers.
There are a lot more interesting stats and insights in the MGID report. It’s a quick 3-minute read, with possible infinite ROI!
The Guardian takes us down the QAnon rabbit hole on Facebook
What is QAnon? It’s a group of users who follow an anonymous figure going by the name “Q”. This figure claims to have “secret knowledge” about those in power and, with over 3M followers spread across multiple pages and profiles, this has been a big thorn in Facebook’s paw when it comes to content policy and moderation.
How it’s affecting Facebook, its users, some advertisers, and how it is inspiring other “contrarian” groups is the topic of this investigation by The Guardian. Worth a read!
That’s not the only content problem for Facebook
Verizon joins the #StopHateForProfit boycott and will stop all advertising spend on FB and IG during the month of July. Verizon reportedly spent approximately $2M between May 22nd and June 20th, making it the 78th biggest advertiser for the period.
As we’ve already mentioned, this movement is gaining some big momentum and we’re expecting Facebook to come up with a more detailed answer to it next month.
“Give me some good news!”
OK, if you say so! First off, Facebook will now tell you if the article you are about to share is over three months old. You can still go ahead and share it, of course, but you will at least know it’s not recent. We’re probably not the only ones to see friends sharing “breaking news” from two years ago, right?
Last on the list, and something for those newcomers to Facebook Ads, this post explains the Facebook Pixel pretty darn well. If nothing else, we recommend bookmarking it and sharing whenever somebody new to the industry asks you about the infamous Facebook Pixel.
- FACEBOOK ADS: Savannah Sanchez shared five videos explaining how she approaches and structures Facebook Ads.
- GOOGLE: The company is looking to help small Indian merchants by offering loans via its Google Pay app.
- PAYMENTS: Apparently, Payoneer and Paxurm are navigating rough waters because of their partnership with Wirecard, who is currently under investigation. ZorbasMedia gives more details on the matter.
- SNAPCHAT: What trends will we see in the second half of 2020? Snapchat’s latest blog post tries to predict some of them.
Which day comes after the day before Friday?
You can find the solution here.
Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.
Auto-fill with Touch ID and Face ID coming to Safari
Let’s end the week with some cool news from Apple, shall we?
After making life easier for iPhone users, Touch ID was released on some Macs as well. It was still with a limited use case, until this announcement.
You will now be able to auto-fill login details in Safari by using Touch ID or Face ID.
If you’re a techie, we can tell you this was built via the Web Authentication API and will be available starting with Safari 14.
This could mean a bigger push towards biometric authentication in the browser too, but we don’t want to speculate.
It’s been an ongoing theme for Apple to try and make user experience as frictionless as possible, and this continues down that path.
We’re still waiting for fully mind-controlled devices though, that’s as frictionless as it gets.