Rejected.

 

 

FACEBOOK

Facebook’s AI-rejected ads make it into The New York Times

article-image

Oh, boy… Facebook just does not get a break when it comes to their PR situation.

You know just as well as anybody else that Facebook’s automated approval system for ads has had more than its fair share of blunders.

Next on the list? Companies that make fashionable gear for people with disabilities.

The weirdest case might be from Yarrow, and it involved a pair of pants. The ad with a person standing was approved without any issues. The ad with a person in a wheelchair, sporting the same pants, was rejected.

The reason? The wheelchair. Because Facebook’s AI detects it and considers that the ad is promoting a medical device.

We can’t help but wonder why wouldn’t Facebook use AI to first filter through the ads but then also forward it for manual review when it’s rejected for reasons the AI is known to make regular mistakes with.

There are so many examples over the years, and Facebook seems more focused on cloning the competition than improving this.


INSTAGRAM

A better video experience and 21 interesting stats for 2021 on Instagram

article-image

Let’s give you a quick update on two new video-related features from The Gram.

With the quick product updates out of the way, we want to have a look over some interesting stats gathered by squarelovin.

  • Instagram has 14x Facebook engagement and 27x Twitter’s.
  • 130M users tap on shopping posts every month. Just shows the power of e-commerce on the app.
  • The most used IG ads are still photos, with 25% of the total, closely followed by video with 23%.
  • Location-tagged posts get 79% more engagement than the others.

It’s not the first time you’ll hear this: Instagram is certainly turning into the flagship product from Facebook.


CONTENT MARKETING

2021 content marketing low hanging fruits

article-image

Let’s say that you want to grow your company this year, but you have a low budget and a small team.

What would be the content that’s easy to create but that will benefit you for years to come?

Daisy Quaker aims exactly at that goal in this post. Here’s a checklist that will help you grab those fresh, juicy low hanging fruits, and turbocharge your content plan with a little effort.

Let’s start.

1) What’s already working for you? Spend time in your Analytics and Search Console reporting to review what worked well for you in the last 1-2 years. Then, brainstorm ways to recreate, update, re-publish or optimize existing content to boost what’s already working.

2) Optimize your sales pages: How are your sales pages performing? Capture more case studies, testimonials, reviews, and how-to videos to give your sales pages extra conversion power.

3) Think of social distribution while creating your content not after: Harry Dry grew his newsletter to 38k subscribers in a year by distributing his content through social channels and online discussion groups. He organically selected part of his article to share on social media while creating it.

The process he follows is this one:

  • Start with the title and takeaways and “tips” — they should be actionable and relevant, add value to people’s lives, and give them the joy of discovery.
  • Draft article.
  • Create Twitter thread.
  • Post on website.
  • Post Twitter thread.
  • Post tip in online groups, link image to website or Twitter.

4) Participate in communities: Join a few communities where your target audience hangs out, and watch for topic ideas or ways to help.

5) What is your audience looking for? Figure out what your audience is looking for (This should be tip number 1). Daisy Quaker suggests to set up an ongoing process for:

  • Researching your audience.
  • Incorporating your insights into your work.
  • Using these insights to guide your content efforts.

6) What strategies are your competitors not using that you can take advantage of? Look at a few of your competitor websites through the lens of search traffic and then brainstorm things they may not be paying attention to.

Don’t build content in areas where your competitors are strong already. Instead, find the vacant spaces your competitors are leaving and attack them here.

7) Create linkable assets: Other content creators are looking for trends, benchmarks, stats, and data that can attract backlinks to your site. Create this kind of content to attract backlinks.


ROUNDING UP THE STACK

GOOGLE: Did Google launch a new way to browse through popular products?

TIKTOK: With this app, you can download TiKTok videos without the app’s watermark.

LINKEDIN: According to Axios, LinkedIn is following the footsteps of other social media networks and is also looking to launch a creator program.

E-COMMERCE: According to eMarketer, in 2021, e-commerce sales in China will account for 50% of retail sales. They’re growing huuuge.


BRAIN TEASER

How many letters are in the alphabet?

You can find the solution here.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.

Who said fintech can’t be romantic?

article-image

to: you
from: the crew at stacked marketer 🙂

What would you do if you were a fintech company named Curve?

Cheesy puns, romantic lyrics, Comic Sans font and really bright colors.

The company created a collection of “cards” that it sent (on Twitter) to some fellow brands in their same space.

That proves that romance never goes out of style.

Just go check it out, it will give you a good laugh and make your creative wheels spin a bit too!

Share with your friends: