Shut down.

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FACEBOOK

How to deal with that pesky 8-event limit and its Value Optimization implications

This isn’t news, but rather a very useful tip and clarification for Facebook advertisers that we haven’t seen discussed before.

Some context: Facebook introduced Aggregated Event Measurement (AEM) that aims to support measurement of web events after Apple begins enforcing its App Tracking Transparency prompt requirement. This is limited to 8 conversion events that can be used per domain.

Turning on Value Optimization uses some of those events (usually 4).

Depending on how many funnels and how many optimization events you need, the 8 events might not be enough.

Luckily, Tim Fleischer (an Insights member) noticed something that could help advertisers. Subdomains count as an individual domain, and each can have 8 events. That’s according to this section in Facebook’s documentation.

If you want to see the original post by Tim and join the discussion, it is posted in our members-only area. If you aren’t a subscriber, you can get more information about Insights here.

What this means for you: If you own a domain and submit it to the Public Suffix List, you can create subdomains and verify them individually for Facebook. Each subdomain can have 8 individual events.

Who has done this already? Shopify has submitted their MyShopify domain to the Public Suffix List and Jon Loomer actually had a look to see if he could verify his subdomain. He couldn’t. It is also the case that perhaps Shopify has to verify the root domain first. It might work if you own the domain, submit it to the Public Suffix List, and verify it…

We’ll definitely keep you up to date with how this develops, but we thought it’s worth bringing it up now, even if it’s not totally clear how it will work.


CONTENT

Would you shut down your site if it got over 60M visits a month?

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Because that’s what is happening to Yahoo! Answers. Come May 4th, 2021 it will be gone.

The sunsetting process starts on April 20th, when the site will stop accepting new submissions.

What is interesting, and highlighted by Dan Barker on Twitter, is that the platform still gets an estimated 200M visitors a quarter.

OK, let’s assume that’s an overestimation and that Yahoo! Answers only gets 100M visitors. It seems like there must be a way to make use of that traffic – even if it’s mostly coming from obscure or random searches.

The Crew asks: What would you do if you had Yahoo! Answers and its 200M quarterly visitors? We’ll shout out some of the best ideas in tomorrow’s newsletter.

One of our ideas: Focus on the community aspect, build one (or several) newsletters around it. Hey, Yahoo!, if you’re reading this, hit us up!


SPONSORED BY ONE VA AWAY

Stop working!

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Do you ever feel like you need a 40 hours day? That would let you go through way more tasks, right?

Wrong!

Smart CEOs, entrepreneurs and managers don’t get lost in the daily tasks – they delegate. Because to gain a strategic advantage you need to look at the bigger picture.

But how do you get rid of these daily tasks with the peace of mind that they’ll be executed properly?

John Jonas spent the last 15 years of his life creating a system that helped him and hundreds of thousands of other entrepreneurs to hire the perfect virtual assistant on the first try.

This system is called the 7-day One VA Away Challenge. The goal is to make you able to delegate in 7 days. And find virtual assistants for an astonishingly good price.

Here’s what one of these entrepreneurs experienced working with John Jonas:

“I successfully hired my first Virtual Assistant (VA). His name was Mario and he saved me 10-15 hours of work PER WEEK. And the cost? Only $340 per month. That brought to light many new possibilities with my company “

In one week you could have more time to spend on the growth of your company, the strategic tasks. Or maybe with your family, friends or your dog.

Start the 7-day One VA Away Challenge here.


EMAIL

How to make 30% more revenue without dropping a penny

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Set up an email welcome flow for non-buyers!

This is not the first time we’ve featured Chase Dimond in this newsletter. And this time, he shared a thread about creating profitable welcome sequences for people who make their way into your list.

Let’s just get into it.

The first step is setting up subscription forms on your website to capture emails. You’ll need three types of forms:

  • Pop-ups.
  • Flyouts.
  • Embedded forms.

Conditions you can use to trigger pop-ups:

  • When a visitor is exiting.
  • After 4-6 seconds of page load.
  • After scrolling 30% down the page.

Welcome sequence

Email #1: Send this right after the user subscribes.

Content to focus on:

  • Welcome.
  • Brand introduction.
  • Thank you.
  • Discount code, if applicable.

Email # 2: Send this 1-2 days after the first message, only to people who don’t convert on the first email.

Content to focus on:

  • Brand story.
  • Unique quality standards.
  • Benefits of shopping with your company.

Email #3: Send it 2-3 days after the previous message. Again, only to the ones that do haven’t converted yet.

Content to focus on:

  • Social proof: Reviews, testimonials, press, brand ambassadors content, endorsements.
  • Show popular products: Highlighting your popular product may help trigger users to convert.

Email #4: Send it 2-3 days after the previous message. Again, only to ones that do not convert.

Content to focus on:

  • Community aspect: Get your audience engaged, and their chance of converting will increase.

That’s it. Chase Dimond even suggested subject lines examples to use in every message and the open rate you should aim for in each step.


ROUNDING UP THE STACK

TIKTOK: Do you want to learn how to “make TikToks not ads” that work for the social media app? Check out these 5 examples from Savannah Sanchez.

FACEBOOK: Venmo-like QR codes are tested by Facebook in the US for person-to-person payments.

MICROSOFT ADS: There’s been quite a collection of updates from Microsoft for the month of April that you can read in full here.

FACEBOOK: Do you want to make it easier to see where traffic was sent to and how it converted when digging into a new ad account? Sarah Carusona shares her step by step process.


BRAIN TEASER

What tastes better than it smells?

You can find the solution here.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.

Make anyone sing to some classic tunes

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We’re sure you’ve seen videos made with this app, but perhaps didn’t notice how easy it is.

It’s called Wombo and you can make anyone lip-sync to some ridiculous tunes like Rick Astley’s Never Gonna Give You Up, O-Zone’s Dragostea Din Tei (aka the Numa Numa song) and many more.

Yesterday, we shared one of the most annoying websites on the internet in this section of the newsletter. Today, we thought we should balance it out with one of the funniest apps we’ve seen recently.

So if you’re that one friend, you can rickroll everyone with an AI-generated Elon Musk if your heart desires.

Go nuts!

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