The year 2021 brought some big changes to the paid social landscape.
In our deep dives, not all brands are exclusively focused on Facebook Ads, or other social platforms. Here are some channels we think are underutilized:
Newsletter ads
We’re certainly biased here but we’ve seen how newsletter ads helped us grow, and we’ve seen how ads in our newsletter can help brands too. Find engaged newsletters for your vertical, or test out some mainstream newsletters.
We have a short guide about what to look out for when running newsletter ads that you can read here.
Ambassadors
We don’t mean just a referral program under a fancy name… We’re talking full-fledged ambassadors that love your product and just need the guidance and support to become a great evangelist for your brand.
Morning Brew did a great job with their student ambassador program, for example.
SMS
With third-party data kind of going away, you should really look for a more direct connection with your audience.
Email is great, don’t get us wrong but we feel SMS is underutilized… Especially not used the right way.
Start by finding good reasons people would want to hear from your brand over SMS.
