Most of The Crew here at Stacked Marketer receive plenty of cold sales pitches. And, hey, we’re marketers—we get it. Cold outreach can work.
But it works a lot better when you de-risk your messaging.
Take this example of a cold email
“Hey, Joe, I built an AI tool that helps copywriters brainstorm faster. Any interest in jumping on a call so I can show you the product? I think you’d find it useful.”
Joe’s not going to reply to that message. There’s no context, and it hasn’t been de-risked—Joe likely worries he’ll be pressured into making a purchase on the call.
So let’s de-risk this email, shall we?
Here’s the revised version:
“Hey, Joe, I built an AI tool that helps copywriters brainstorm faster. I see you write copy, and I’m looking to get feedback on my product from other writers.
Would you be open to hopping on a 10-minute call so I can demo the product and get your thoughts? There’s no pressure to make a purchase—and I won’t even hit you with a sales pitch. Just looking for feedback.”
This time, Joe knows he’s not accepting an invite for an aggressive sales call.
And it may sound counter-intuitive, but Joe’s more likely to make a purchase when he doesn’t feel like he’s being pressured into it.
The Crew’s insight
Things are more attractive when we truly want them, not when we feel pressured to want them.
See if you can reflect that sentiment in your marketing. We think you’ll be happy with the results.
