At the bottom of each Stacked Marketer newsletter, we have a fun little section called “Sharing Is Caring,” where we invite readers to refer Stacked Marketer to friends or colleagues.
We do this every single time we send out a newsletter—but we don’t always use the same copy.
In fact, we’ve currently got a document with 16 different versions we can choose from.
How to leverage different angles
Here are some of the “ingredients” we mix and match.
Premium content
We call out some of the premium Stacked Marketer Pro content you get access to when you share our newsletter.
Social proof
We use quotes from readers about how much they enjoy the newsletter.
Physical items
We mention specific physical items—like our mug—which you can get after hitting a certain amount of referrals.
Status
We show how Stacked Marketer can be a serious value-add for your coworkers—and might just make you look a lot smarter.
Reverse social proof
One angle we like to use features a negative review from a reader that states, “I only want email marketing. Not all marketing on planet earth.” It’s a great sell for the marketers out there that care about more than just email.
We mix and match these all the time. And it works!
The Crew’s insight
If you want higher-performing copy, grab a paper and a pen. Sure, your laptop is OK, too.
Write down all the different ingredients you might use to sell your product.
Then, mix and match these into as many angles as you can think of. Test them and see what sells.
Not a bad way to come up with fresh ideas, eh?
