It’s true—you can literally improve conversion rates by making a few, simple tweaks to your website or landing page.
As Simone Verde, our chief officer of operations, recently pointed out in a LinkedIn post, there are six things in particular that can repel even interested users.
And they’re so valuable, we’re sharing them again here.
How to reduce anxiety on your website?
Here are six psychology-based tactics you can use to reduce anxiety on your landing page or website:
1) Get rid of ambiguity. Confusion weighs on our cognitive systems and adds anxiety. Be clear about what you’re offering, and to whom.
Focus on 1 UVP, mechanism, pain point, and call to action. You can have secondary UVPs and CTAs, but put 80% of the focus on one.
2) Be interactive. Making it possible for someone to interact with your website makes them feel in control and reduces stress.
3) Manage expectations. Tell visitors what happens after they click on the button or fill the form.
4) Show your face. If you want people to book a call, show the face of the person who will take the call. It builds familiarity and reduces anxiety.
5) Reduce their choices. Giving people too many choices only increases their decision fatigue and adds to their cognitive load.
If they have to make too many decisions, they’ll leave.
6) Don’t ask for too much. Do you really need to know their business address or the number of employees to book a discovery call?
The smaller the investment level of an action, the higher the conversion rate.
There you go
Six ways you can eliminate risk and anxiety. Try tweaking your website or landing pages using these steps and watch what happens.
We think you’ll be pleasantly surprised.
