It doesn’t matter how good your content is, it’s no good if nobody’s reading it.
And, sure, it’s not fair that clickbaity, low-effort LinkedIn posts can generate more attention in a day than your content might in a lifetime.
But that’s how the game is played.
How to write content that lasts?
Fortunately, there’s a way to win:
Think about distribution before you write content, not after.
This helps you write content that’s not just good, but good for sharing.
For example: We write long-form, deep dive reports for Stacked Marketer Pro.
While we believe each of these reports is packed with ROI-boosting insights, nobody’s going to see those insights if they’re not subscribed to Stacked Marketer Pro.
So what do we do?
Well, when we were drawing up our strategy for the reports, we came up with the section of the newsletter you’re reading right now: The Crew’s Insights.
When we write our reports, we focus on including a high number of short, actionable insights in each one. That way, we can share a handful of them in the newsletter—and drive subscribers to Stacked Marketer Pro.
If we had written the reports in a way that didn’t allow for easy distribution, we wouldn’t have been able to get people interested. All our awesome content would be collecting dust instead.
Don’t let your content collect dust
Before you write, think about how you’ll distribute the content.
You’ll find it dramatically changes the way you put a piece together.
