Know what customers enjoy? Interesting and fun emails.
Know what most customers get? Boring emails. Emails that push them to buy the same products or new products, over, and over, and over.
Thankfully, interactive emails are transforming how many brands engage with their audiences.
So today, let’s talk about strategies for making your emails more fun. And we’ll start with the good ol’ poll.
1. Polls and surveys
You should use polls in your emails to boost engagement and gain valuable first-party data.
Do you want to know what your customers want? Ask them!
Here are three ways you can use polls in your emails:
- Provide instant gratification. Will they unlock access to an early sale? Will they get a discount code for 20% upon completion? Tell them!
- Ask the right questions. What are you trying to learn? Do you want to know where they first saw your brand, or do you want to know their favorite products from your collection? Ask the right questions… and only the right questions.
- Mention it in your subject line. This will increase your open rates. After all, who doesn’t want a coupon for answering a few easy questions? Your customers sure will.
Keep in mind: Make these emails succinct and to the point, or your customers will only get frustrated.
This is your chance to gain real valuable insight from your customers. Don’t waste the chance.
After all, it’s a win-win. You get insights directly from your customers, and they get to voice their opinions effortlessly.
2. Countdowns
Countdowns are little tools can transform a mundane email into an urgent call to action.
So, what are some ways you can use countdown timers in your emails?
- Final calls for shipping. Imagine an email whispering, “Hurry! Only 24 hours left to order for guaranteed delivery!” Remind customers of the last day they can order before a shipping cutoff. It’s a gentle nudge to those last-minute shoppers.
- Big sales countdowns. Picture this: “The annual sale starts in 3… 2…1!” A countdown to the start of a significant sale event creates buzz and anticipation. It’s like the digital equivalent of people lining up outside a store before Black Friday. Bonus: This idea applies to end-of-sale periods as well!
- Exclusive access to product launches. Launching something new? Have a countdown to the exclusive pre-order period. It’s like giving your customers a VIP pass to the front row of a concert.
The key to nailing countdown timers is to keep them lively, relevant, and in sync with your brand’s voice.
They’re not just timers—they’re excitement generators, urgency creators, and engagement boosters.
Sounds worth trying, doesn’t it?
3. Gamification
With gamification, engagement and fun are built in.
And that means increased engagement and eyes on your emails… which can dramatically lift sales.
Here are some fun game elements you can include in your emails:
- Scratch cards for surprise discounts. Imagine an email where your customers get to scratch off a virtual card to reveal a discount. It’s like bringing the excitement of a lottery ticket to their inbox.
- Quizzes for personalized offers. Embed a short quiz in your email. It could be about product preferences, style choices, or even a personality test. The result? Tailored offers that feel personal. Plus, you get valuable insights into your customers’ preferences.
- Spin-to-win for instant rewards. Picture a colorful wheel in your email, just a click away from spinning up offers, discounts, or special deals. It’s an instant engagement booster. Customers love the thrill of spinning the wheel, and the anticipation of what they might win keeps them hooked.
Remember, the key to gamification in emails is to keep things simple, fun, and rewarding.
When your emails are fun, your brand becomes memorable.
And in the world of email marketing, a little bit of fun can go a long way!
Bonus tip: Make every customer a winner! Give a small discount to those who don’t hit the jackpot. This can keep spirits high and encourage purchases.
Keep it interactive
In the world of email marketing, a little fun goes a long way.
Make sure you keep them engaging and that long way might lead to the place you’d want to reach – your customers wallets!
