We like Twitter. It’s a platform that’s not video-first and organic reach still exists.
It’s where we are active the most… And while we are still a “work in progress”, we have a nice collection of tips to share with you as a potential Twitter enthusiast.
Treat your Twitter account as a funnel.
People find your tweets, then they visit your profile, and then they might decide to follow you (or subscribe to your newsletter).
Build your profile accordingly (credit to Andrea Bosoni for first mentioning this on Twitter).
It’s all about conversations.
Any tweet you make should be able to start (or build) conversations.
This framing will improve the quality of your tweets.
Niche down.
While you don’t have to strictly tweet about one topic, it’s important for people to know your main focus.
Those are three good tips to get you into the correct Twitter mindset. For some practical advice on how to tweet, how to find content to tweet about, and more, there are two things we recommend.
Toby Howell’s thread on what he learned as Morning Brew’s Twitter account manager and Josh Spector’s thread on tips to get more followers.
