People are hitting your demo page.
They’re looking around, scrolling, clicking on things.
But, at the end of the day, they’re not converting.
Why your demo page isn’t converting?
Here are a couple of the most likely reasons—and how to fix them:
Reason #1: You’re sending people to your demo page too early.
One mistake we see often? Companies running first-touch ads that send people to their “book a demo” page with very little context for their product.
Consider the ask of a demo page.
Would you agree to meet someone after reading a mere two sentences about their product? Probably not.
In the same way, a short ad for your company is rarely enough to get someone to book a product demo right then and there.
Reason #2: Your demo page doesn’t have enough information on it.
When someone clicks on your “book a demo” page, they usually aren’t saying “I would love to book a call.” They’re saying, “I’m interested in booking a call.”
So you need to do extra legwork on your “book a demo” page to get them across that finish line.
How to improve your “book a demo” page?
A few ways to do that:
- Reinforce the value props of your product.
- De-risk the call by explaining how long it’ll be and what will happen.
- Make it incredibly easy to book a call. No complicated forms.
Conclusion?
The more reasons you can give someone to book a demo—and the easier you can make it—the more likely they’ll actually book something.
