Switching to data-driven attribution got easier, and “killing” ad blockers got delayed
You might not want it… but Google does.
Switch to data-driven attribution, please: The company launched two new data-driven attribution features for Google Ads, making it easier for you to switch to this model.
- A simulation tool that will help you see how automated bidding would have reacted to data-driven attribution over the previous seven days.
- Support for more ad types, including app conversions and Discovery campaigns sometime in the future.
By the way, users can still use ad blockers: Google’s new Manifest V3 extension system—aimed to limit and restrict filtering extensions—got delayed again.
The previous system was supposed to begin phasing out next month, but was postponed due to concerns that the process could be “abused by malicious and shady extension developers.”
Why we care: Google has wanted advertisers to switch to data-driven attribution models for some time. The new features are just another way to push you in that direction.
Furthermore, Chrome users can breathe a sigh of relief that their ad blocker extensions will remain intact, but it could mean less of your ads seen on Chrome, until their inevitable ban.
And while we’re on the subject of banning…
There’s a US ban on the floor
It may sound impossible, but there’s a viable chance TikTok may get “canceled.”
Lawmakers have proposed a bipartisan law that, if passed, would ban TikTok in the United States.
What’s going on: Many US officials are concerned the Chinese government could gain access to US user data.
It turns out there’s a law that could force ByteDance, the Chinese-owned TikTok parent company, to hand information over to the Chinese government.
How the bill works: This new bill “would ban all transactions from any company under the influence of foreign countries of concern,” or in other words – ban TikTok in the US.
Can TikTok find a workaround? It doesn’t seem likely. TikTok reassured the US government that the data is “safely stored” outside of China, but those reassurances did little to mitigate fears.
Why we care: Imagine TikTok suddenly getting banned in the States and the implications it could have on the entire digital marketing landscape…
But let’s wait and see what happens.
This might be the easiest push traffic channel ever. And it comes with an exclusive bonus for Stacked Marketer readers…
With 100m+ users and 220+ countries, chances are good you’ll reach your ideal customer on the Coinis Advertiser Platform.
By using Coinis’s intent-based targeting options, you can reach the right audience, right when they’re ready to act.
And don’t worry… Coinis is super easy to use. You can create your first campaign and start reaching a global traffic pool in two minutes!
Plus, there’s no minimum fee, and you only pay for clicks.
Here’s how to get started:
- Sign up here.
- Fund your account. Use promo code SM15 to get a 15% bonus.
- Create a campaign.
Pro tip: Case studies show that antivirus, VPNs, and other software products have an 85% chance of getting a conversion in the first 100 clicks received.
Recession-proof lessons from luxury brands
All that glitters might not be gold… but it sure can sell.
Oren John points out that luxury brands take 200% more operating profits than their lower-ticket counterparts and are proving to be recession resilient – even in this economy.
Here’s what you can learn from successful luxury brands when it comes to staying profitable:
Product quality. Historically, it was hard to find manufacturers that had access to premium materials and top quality control, excellent communication, and so on.
It’s not like that anymore. You can source quality goods much easier today.
First, plan your design, budget, timeline, and more.
Then, present it to a manufacturer and request a few cycles of samples before you make a decision. In the long run, this will assure quality your customers will be in awe of.
Premium experience. It may seem counterintuitive, but you should never reduce prices if it means you’ll cut corners and provide sub-par customer service.
Your shoppers are willing to pay more if they’ll be treated better in return.
Also, consider making your brand more desirable by associating it with other popular brands.
You can do that by gathering endorsements and collaborating with creators to show your product in context.
Consistency. The biggest proof of brand quality is consistent execution over a long period of time.
Providing quality for years is what will set you apart from your competitors. So make sure your products remain reliable, and that you stay in the loop with new trends and expectations.
Design. How your brand “looks” is usually what makes it or breaks it – especially in the early stages.
Invest in product photography, brilliant website design, and ad creatives that resonate with your target audience instead of feeling like a “catch-all.”
What you’re creating needs to be timeless—or at least able to represent you for 10, 20, 30 years…
And there you have it. These key points are how luxurious brands stay resilient… and they may help you sail through headwinds.
And today, that’s a luxury in itself, right?
You can finally track the brand and sales performance of your influencer campaigns
If you can’t measure it, you can’t optimize it… or replicate it.
#paid knows it’s essential for marketers to pull ROI from every campaign dollar.
That’s why their influencer marketing platform shows you the exact content and influencers that are driving brand and sales performance.
Royale, Cheerios, IKEA Sephora, and other major brands rely on #paid to launch campaigns and track results.
Why building in public might be your best idea yet
“Build in public.”
Everyone says it, but few do it… probably because building in public comes with obvious consequences (more on that another day).
But for now, here’s why you might want to build in public, based on observations from our own experience at Stacked Marketer.
Why listen to us? For the most part, we built Stacked Marketer in public.
We’ve been transparent about subscriber counts, open rates, new product experiments, our hiring process, our team’s internal communications flow, and more.
Why you might love building in public:
- You’ll get more exposure in certain circles. Being open about your revenue, user numbers, and other metrics can help you gain traction with content. This attracts attention, especially from fellow builders. It can also help with growth.
- You’ll get more feedback. If you explain to the world what you’re doing, they might tell you why you’re wrong—and that could be just the thing you need to upgrade your strategy. Building in public opens your work to criticism, which can be helpful as long as it’s coming from the right people.
- You’ll build a closer connection with your audience. It’s easier to win loyal supporters if they feel like you’re transparent and open with them. There’s a chance that, if we weren’t so transparent, Stacked Marketer might not have gained as many loyal readers.
- You’ll earn more authority with your audience and customers. Operating in the open tends to build more credibility than operating in the shadows. Depending on what your goal is, this can be good.
In summary? If the things above sound good to you, consider building in public. It’s scary, but you can reap serious rewards.
And, if you decide to go public, send us what you’re working on!
AD PLACEMENT: In-Page ads, the format proven to break banner blindness and grab attention, is now available on steroids. EvaDav has added custom styles and minimal-involvement scalability to the high CTR advertisers love. Here’s how it works.*
TWITTER: Well hello there Blue. And gold. And gray. Twitter officially confirmed the return of their premium tier with added features. It also introduced gold checkmarks on some business accounts, plus gray check marks for government and multilateral accounts. Interesting.
E-COMMERCE: Returns can be a big pain in the… pocket. So FedEx is consolidating them in a new service that lets customers return no-label, no-box items to FedEx Office Locations, where they will be shipped with other returned items for lower costs. Convenient!
META: Sharing is caring! Instagram is introducing new features to help users connect with their closest followers. Now you can share short thoughts with only a select few people with Notes, use the BeReal-like Candid feature, and create collaborative groups. Sweet!
TWITTER: Did someone mention Notes? Twitter recently shared a mock up of Notes, a new feature that is rumored to expand the length of tweets to 4000 characters—and the length of videos, too. The question is… do Twitter users want this?
APPS: Like Thanos, artificial intelligence is inevitable. AI image generators are topping App Store’s charts after the Lensa AI app went viral. Since Monday, eight out of the top 100 apps have been AI art apps. Feels like it’s just the beginning…
*This is a sponsored post
A king, a queen, and two twins all stood together in a large room, and yet there wasn’t a single adult in the room.
Why is that?
Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.
“Don’t cruise boozed”
Copywriters decided to take over New Jersey’s road safety signs… or so it would seem.
Federal authorities ordered the state’s Department of Transportation to stop displaying humorous warnings to highway drivers. The issue? They were too sassy.
Were they really, though? You decide:
- “Hocus pocus — drive with focus.”
- “Get your head out of your apps.”
- “Mash potatoes, not your head.”
Apparently drivers were taking snapshots of the funny warnings… while driving. Oh, the irony!
Guess it’s safer to keep the witty remarks for newsletters, huh?