While TikTok seems the next big thing in advertising (or maybe the current big thing?), it does have some strict limitations when it comes to location targeting.
What is TikTok’s geotargeting issue?
Basically, the location of your ad account will limit you on which countries you can target.
This TikTok page will show you all the main limitations.
But the main ones are:
- If you live in Europe, you can’t target US, Canada, Australia, and New Zealand.
- If you live in Canada, you can target the United States and Canada. But not European countries, Australia or New Zealand.
- If you live in the United States, you can’t target European countries, Australia or New Zealand. But you can target Canada.
It gets worse if you live outside Europe, USA, or Canada , where you can only target your own country sometimes.
There’s a solution though:
These limitations only refer to self-served ad accounts. One workaround is getting a managed account.
Or, you can try to create an account using a VPN and local phone number, but that means you also need a local physical address… And TikTok ad accounts often require manual approval which is not ideal for such accounts.
So, if these restrictions limit you, contact the TikTok advertiser support and see if you qualify for a managed account – it would be a more reliable solution.
