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META

New series on getting eyeballs for your content

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Open your notebooks and sharpen your pencils…

Meta is publishing a three part series on getting your content seen on Facebook, and they just dropped the first set of tips.

There are two ways your content gets views:

  • Connected distribution, which means your posts are seen by those that follow you on Facebook. That’s your core audience.
  • Unconnected distribution is when your posts reach an audience that doesn’t follow you through other users engaging with your content or from Facebook’s suggestions.

All about the shares: Meta’s new feed algorithm will try to find and show specific content users would like based on their previous activity.

Here’s how you can take advantage:

  • Make original content. Facebook says content should be engaging and distinctive, containing your unique voice and demonstrating your unique perspective.
  • Optimize for shares. The algorithm favors shares, so you need to create shareable content that sparks meaningful and respectful discussion.
  • Be respectful. Make sure your content follows Facebook’s Rules and Guidelines for respectful content.

Why we care: While these tips aren’t revolutionary, they’re an official look into how Meta’s new feed algorithm will work… and they should help you get your content in front of the right people.

More recommendations equals more awareness, which equals more sales… simple logic, right?


TIIKTOK

Here’s where Gen Z is getting the news

Gen Z is ignoring the TVs, throwing away the newspapers, and ditching Facebook news pages.

Guess where they’re heading for the news instead?

TikTok, of course: According to a new Pew Research Center study, 33% of US TikTok users regularly get their news from the app. In 2020, it was 22%.

All other social media platforms are seeing downtrends for the same metric. Facebook, for example, is down 10% from 54% in 2020.

… But that’s only half the story: Despite the rise, TikTok is still in the fifth place for news consumption among social media.

First is Facebook, followed by YouTube, Twitter and Instagram.

Why we care: Among other things, rising daily news consumption on TikTok suggests that daily app usage will also keep increasing.

And if you’re in content marketing or digital PR, you can start looking for news outlets on TikTok for some new placements and easy wins.


SPONSORED BY AIR

Clunky tech could be slowing down your marketing team – and hurting their output quality

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If Emiratis built the Burj Khalifa with the same tools and techniques ancient Romans used to build the Colosseum, they’d still be on floor 20 by 2022.

Is your marketing team still using clunky tools to manage their visual assets?

You know…

  • Uploading files to a cloud and getting error messages because they’re too big.
  • Asking for permissions to view files.
  • Searching for those files that worked so well last year… and not remembering what they’re called.

This is ancient Roman stuff. And it wastes up to 520 hours of your team’s time every year.

Why not use Air, the leading Creative Operations platform for marketers?

Even Google is ditching Drive for Air.

And here’s why: Air helps you find images and videos fast with visual search. It automates your marketing team’s creative process, which means fewer tasks… faster project turnarounds… better ideas… and higher quality visuals.

Make your team more effective.


SEO

Did your website get hit by a Google algorithm update? Here’s how to find out

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Google updates are coming thick and fast.

In the last couple of weeks alone, we had the helpful content update and the September core update rolling out, both threatening to shake the SERP like a snow globe.

But not all updates impact website performance. And even if there’s volatility, it may not be the updates’ fault…

So how to know whether an update hit your website’s rankings?

Nichola Stott wrote a thorough guide that can help you identify the signals.

Let’s tune in…

First, check primary and secondary sources. Google announces every algorithm update, but you can also follow John Mueller, Google’s Search advocate, or Danny Sullivan.

Besides official news and spokespeople, look for secondary sources of information, too… like Stacked Marketer!

Sometimes Google releases updates that only impact specific content, like product review updates that only affect review websites, and so on.

Understanding the update itself and the impact it can have on your content is the first step.

Then, find out if the dates of your volatile traffic periods overlap with the update rollout.

If your analytics start acting bonkers a few weeks after a particular update… and you can’t find any other possible cause… Well, now you know why.

And when you suspect it’s not the update’s fault? Check the usual SEO signals:

  • Unaware social media and other media promotions can bump your traffic signals.
  • Spam traffic will cause Google to push your website down on the SERP.
  • Lost links can weaken your domain rating and give the edge to your competitors.
  • Front end changes and website updates can unintentionally sink rankings..

If Google’s updates make you dizzy, we recommend going through the entire guide. It will help you understand them better.

And if you’re working with clients, it can also help you paint a clear picture to the people you’re reporting to. Good luck!


SPONSORED BY BOUNCER

These email experts want to fix your deliverability issues before BFCM… for free

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Between rising ad costs and inflation-bitten consumers, the Black Friday war for the inbox is going to be brutal.

So the deliverability experts at Bouncer want to make sure your emails end up in the primary inbox, win business, and protect your reputation.

Get step-by-step guidance and fix your deliverability issues for good with this free series by Bouncer.

… And land in the primary inbox so you can make more sales.


THE CREW’S INSIGHTS

A magnetic YouTube copywriting framework your audience can’t resist

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There’s a video on YouTube from a guy named Adam Ragusea. It’s got 19M views. The title?

“Why I Season My Cutting Board, NOT My Steak.”

The video did so well that Adam has used the title format successfully many times since.

There’s a reason this title works so well—and it’s an easy copywriting framework you can use, too.

Why it works: The formula for Adam’s title goes something like this…

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The first part of his title presents a new, intriguing, uncomfortable solution, while the second part of his title challenges something we currently believe to be true.

Here’s how to use it in your marketing: Presenting your copy this way can be quite effective.

For a quick example, imagine we’re selling non-toxic cleaning products. We could write a line like:

“Toxic chemicals poison you every day—and most of them come from your cleaning products.”

Now, maybe that’s not true, but it’s just one example of how you can use this in action.

Lead a landing page or a sales letter with a hook like that… And people won’t be able to resist reading on.


ROUNDING UP THE STACK

CASE STUDY: From $1,718 profit to $2,660 with this simple to use tool from ProPush! Read the full breakdown of how this marketer generated an extra 24% ROI on his campaigns with no extra effort. Check out the free case study here.*

PRIVACY: No doxxing, please. Google is releasing a tool that will make it easier to remove search results containing your personal information, including address and phone number. Now, you can request removal of such data in two clicks. Nice!

GOOGLE: Tag your favorite developer… Display & Video 360 API v2 are now available in public beta. The v2 includes several features that could help developers automate some complex Display & Video 360 workflows, which should make marketers’ lives easier, too.

ANALYTICS: The Danish Data Protection Authority says it’s illegal to use Google Analytics without supplemental data privacy measures… which means organizations in the country can face sanctions if they don’t adapt. Sheesh.

*This is a sponsored post


BRAIN TEASER

A natural state, I’m sought by all.
Try to go without me, and you surely shall fall.
You do me when you spend, and use me when you eat to no end.
What am I?

You can find the answer here.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.

Well this is SERPer fun…

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Whenever you could use a break from work, try googling some of the things from this super fun Google Easter Eggs list.

You can:

  • Play solitaire.
  • Play classic Pac Man.
  • Flip a coin.
  • Spin a fidget spinner.

… and more, all directly from your search engine page. Awesome, right?

Just don’t let your CMO catch you eating ghosts when you’re supposed to be running reports…

Share with your friends:
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