It pays to go where the credit cards are
You know how location is a big deal in real estate? Well, it’s big in marketing, too…
Credit cards out: Amazon reported an 18% year-on-year (YoY) advertising revenue growth in Q2.
Amazon’s finance chief Brian Olsavsky believes their platform’s biggest advantage is that it provides marketers the ability to advertise where customers intend to make a purchase.
High hopes: Though online sales declined by 4% YoY, Amazon still saw a 7% increase in net sales, exceeding initial expectations.
The company is also banking on additional engagement from TV advertising, particularly when it comes to Thursday Night Football and their new Lord of the Rings series.
Why we care: There’s been no major slowdown for Amazon Ads, so it’s likely they’re bringing results.
And Amazon already targets high-intent customers, which means it may be a good place for weathering the ongoing recession storm.
The more you know…
New ad placements about to roll out
Until recently, the App Store’s Search tab and search results pages were the only places where users could see ads.
Now, MacRumors says Apple is planning to add two more placements:
- In the App Store Today tab.
- On individual pages.
Look for the blue boxes: Ads in the Today tab will look native to the tab’s interface, appearing in large card format with a small blue “Ad” box.
Individual app pages will show ads in an “You may also like” section and recommend apps similar to the one users are browsing.
Unfortunately, it doesn’t sound like you will be able to target specific apps. Too bad.
Who can use the placements: Apple plans to test the new placements with select developers.
Why we care: New ad placements mean new opportunities for you to promote your product.
And if the initial tests show positive results, you may want to jump in early before your competitors do.
Hey affiliates, we want to buy your case study for a juicy price
Did you run a successful campaign recently? Want to make even more money off it?
Because PropellerAds is eager to buy your case study for a juicy price.
They simplified their case studies submission conditions, so now it’s easier than ever to get paid for stories about campaigns:
- Low threshold. You need to have generated a minimum 30% ROI and $30 net revenue per day.
- No need to show your offer, landing page, or creatives. But you should be able to explain the logic behind the campaign so that other affiliates can learn from you.
- You don’t need to write the case study yourself. Nope, Propeller Ads will write it for you if you don’t have time!
- Big reward. Even if the case study was not wildly successful, you can still bring home a generous payday.
It’s super easy, and you can find all the details here.
Want to launch successful SaaS partnerships? Follow these four tips…
A SaaS partnership should be more than just affiliate commissions and the occasional social media post…
Because in the end, it’s only successful if there’s a joint effort, a mutual gain, and similar drive.
In a recent LinkedIn post, Casey Hill broke down the common denominators of successful SaaS partnerships.
Let’s take a look…
1 – Invest in positioning education: Is your in-house team exceptionally good at something? Share the knowledge with your partners!
A great example is Hubspot’s sales team. They trained their channel partners to become just as good as they were… and as a result, their channel partnership business took off.
2 – Create a certification program: It’s good to publicly reward anyone who masters your product with a badge or a certification.
Public partner certifications incentivize your partners to be more involved in your product and give them social validation that will increase their customer’s trust.
3 – Make joint promotions: Make sure you do a bunch of webinars, email campaigns, and other promotional content together with your partners.
Think about pre-launch and post-launch promotions, produce creative assets together, and involve both of your audiences equally.
4 – Custom pricing for partners: Investing in your partners by giving them tools to grow in their competitive environment is crucial.
For example, Casey has let partners split their 30% commission as a discount for new customers, and even built custom co-branded pages with that special pricing.
So before you start building your channel partnerships, remember…
The best thing you can do is create mutually beneficial goals without worrying about how you’ll benefit in the short-term.
If you do whatever it takes to help your partners scale, the growth will happen naturally.
Shouldn’t your marketing team be doing… well, marketing things?
Here’s the thing about marketing professionals: they often work best when they have more time to let the creative juices flow.
So the more you can free up your marketing team’s time—and remove wasteful, meaningless tasks like hunting for files, granting access, and changing formats…
… The more time they can spend doing the tasks that level up your brand’s creative power. Like brainstorming, planning, dreaming… or playing table tennis.
5 email subject lines to inspire your holiday campaigns
We’re still half-a-year away from the height of the big holiday season, but it’s never too soon to start preparing campaigns.
Recently, we spent 100+ hours diving deep into effective holiday marketing. Part of that research included compiling our favorite holiday email subject lines.
Here they are… and here’s why they work:
- Santa’s drunk. Here’s more Christmas. Why it works: Extending holiday sales normally feels like a boring marketing tactic. Not when you frame it like this, though.
- What do ghosts eat for breakfast? Why it works: It stands out from other subject lines in the inbox. It’s good, light-hearted fun… and it may just get someone in the mood for a fall-themed purchase,
- Don’t FALL behind. Why it works: Sure, it’s cheesy. But, it sparks a sense of urgency while simultaneously reminding the reader what the email is going to be about. Not too bad.
- Not that gift ☝️ or that one 👇. Why it works: If you send it during the right time of year, a subject line like this can help your email stand out in a crowded inbox—and be a refreshing, humorous distraction from the thousands of other holiday gift emails people are getting.
- 250+ gifts under $50. Why it works: If you’ve got a great offer, don’t be afraid to put it in your subject line. This is an enticing holiday subject line format for almost any business.
Each of these subject lines uses a different angle, and we’re fans of them all.
If you want to see even more subject line inspiration—plus dozens of other holiday marketing insights—check out the full report at Stacked Marketer Pro.
CAREER: The Daily Job Hunt newsletter is helping 200’000 job-seekers rediscover their potential, stand out in the crowd and win the job race. They make the job-hunt process fun, exciting, and more fruitful. Subscribe for free now.*
SEO: Pay attention to your rankings… Google just released another Quality Raters guidelines update which may affect your website. And here’s a fun fact—the document gets thinner with every update.
ANALYTICS: Could Google Analytics become illegal in Europe soon? It sounds crazy, but there’s a real possibility it could. So if you rely on the tool, read this article. Now might be the time to consider a plan B… just in case.
GOOGLE: Having trouble navigating the new Google Business Profile? Here’s a little guide to help you find your way around while you’re getting used to the change.
*This is a sponsored post
I fit in with other people, but I can not talk. I create pictures, but I can not see.
What am I?
You can find the answer here.
Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.
“I left my Billie Eilish ukulele in my Uber”
Sure, driving drunk kids home from parties can be crazy…
… but Uber Lost & Found is a wild ride of its own.
Drivers have discovered a variety of items in their backseats, including:
- A crochet strawberry.
- 500g of caviar.
- An “employee of the month” plaque.
- Urn of a family member.
… and that’s just four of the 50 most unique items found.
So the next time you ride Uber… make sure you’ve got everything before you get out.
It would be a bummer to lose your “Life is tough but so are you” blanket—and yes, that got left behind, too.