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Top 15 acquisition channels for founders

acquisition-channel-for-founders

Ever felt like there’s too much talk about scaling, not enough about starting?

That’s where this analysis by Darko from Zero to Users comes in.

The analysis has been done by digging through 479 founder interviews, each mentioning what channels worked for them. 

The Top 15

  • SEO (only after getting results with another acquisition channel). Mentions: 83
  • Platform-specific marketplaces. Mentions: 77
  • Product Hunt. Mentions: 77 (email marketing)
  • (sub)Reddit posting. Mentions: 44
  • Cold email outreach. Mentions: 42
  • HackerNews. Mentions: 39 (content marketing)
  • Building a media brand before a product/service. Mentions: 38
  • Using your own network/connections. Mentions: 36
  • Google Ads (AdWords). Mentions: 31
  • Affiliates / having an affiliate program. Mentions: 30
  • Niche communities/forums. Mentions: 29
  • SEO (starting right away). Mentions: 29
  • Twitter posting/engagement. Mentions: 28
  • Facebook groups (posting/engaging/creating a FB group). Mentions: 28
  • Mainstream press outreach/being mentioned. Mentions: 27

Anything you haven’t thought of that’s on the list? You know what to do next.

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