CBO’s coming or not?
CBO (Campaign budget optimization) can definitely be put among the top 5 most discussed topics of 2019. Agreed?
It was the cause of a lot of anxiety to marketers, and now we’re finally heading towards the day where it becomes a mandatory setup (February 1st). So, as we inch towards that day, we found some more info you might want to know before migration day arrives.
This stuff comes from the rep of Scott Seward, and he shared these insights with the community (thanks):
+ To be eligible for February 2020 migration, your account must not be using API as your primary creation interface or be using any features incompatible with CBO.
+ Some of these incompatible features include:
- Mixed optimization goals with lowest cost bidding.
- Over 70 ad sets within a campaign.
- Evergreen campaigns (created 1+ year ago with no end date).
+ What will happen to ABO camps? They will keep running, but you’ll have limited editing functionality.
+ Migration to CBO will be absolute only by 2021: In fact, Facebook is yet to find a way to smoothly migrate accounts that are currently ineligible for CBO.
Anyway, despite this huge change on the horizon, Facebook has been pretty silent on the topic. Hopefully we’ll get to bring you some more official info about the migration soon so we all know exactly what will happen on the big day.
A 3-message sequence to turn $498 into $12k in 30 days
Alert: This isn’t rocket science. Just some lateral thinking when it comes to abandoned cart recovery.
Garrett Ruiz explained this and it’s pretty straight-forward: Instead of sending emails to retarget abandoned carts with Facebook Ads, send them SMS messages.
He created a sequence of just 3 messages:
- The first message is just a reminder to complete the purchase.
- The second one is another reminder, plus a 10% discount.
- The third one is to spike up the AOV, such as offering an upsell on a complementary product. This gets sent the day after the purchase.
That’s really it. As we said, nothing incredible, just an alternative method that you might not have thought about.
The only downside of this is that you might have to request additional info from your customer. Maybe best to make this an optional step, because not everyone is willing to hand out their number.
📋 Create and manage whitelists on Taboola, RevContent, MGID and everywhere else without an account manager with Kintura
One of your biggest assets as a media buyer mastering a traffic source is reusing data you bought, aka whitelists and blacklist. Agreed?
What do you do when ad networks don’t let you do that? You use Kintura’s industry-first feature called Virtual Whitelisting. Yes, you heard that right… Whitelisting when ad networks don’t open that feature for everyone!
Here’s how it works:
- You provide Kintura with your whitelist and attach it to a campaign.
- You start the campaign and receive traffic.
- When Kintura sees a non-whitelisted placement sending you traffic, it instantly pauses it.
- Voilà! One visit and it’s gone from your campaign. Enjoy higher ROI from your whitelist instantly, without running through hoops with non-responsive account managers.
Where can you do this? Taboola, RevContent, MGID, PropellerAds, ExoClick… Soon on Outbrain, content.ad, Yahoo! Gemini aaaaand Google & FB. Whitelisting is just the cherry on top. General list management features in Kintura are second to none, both in trackers and optimizer tools.
- Stack (aka combine) whitelists and blacklists and Kintura smartly creates and uses a final whitelist on your chosen campaign.
- Edit these lists from your reports in real time – what you change in your tracker is instantly sent to your traffic source.
And this comes alongside their already famous FB-style machine-learning which helps you get the highest ROI on a click-by-click basis, based on the available paths for the user.
Kintura is the tracker that high-volume media buyers want kept secret and now you can try it for 14 days for absolutely fah-ree, no CC required.
Experience what a second generation tracker with its own infrastructure and without technical debt can do… Like costing only $199/month for 3M events with auto-optimization and adding features requested by high-volume media buyers at record speed.
Someone named Google is trying to poach your clients
If you have been managing Google Ads accounts for any length of time, the chances are that you’ve received a handful of emails (or even calls) from Google support pitching you recommendations for performance improvements.
And, if you understand Google Ads well, you’ve probably realized that these recommendations are aimed at getting you to spend more rather than to actually improve your campaign performance.
This situation has worsened over the last few months as well.
Apparently, a lot of businesses are being contacted by third-party agencies to whom Google seems to have outsourced their support to. Not only that, but they state that they’re the direct account managers and are often trying to get through to the decision makers of the business.
As an agency owner, this means your clients are being contacted by these third-party agencies in an unsolicited manner, and it might result in you losing your client.
Pamela Lund, a fellow marketer, had a similar run in recently with an agency called Teleperformance. They approached Pamels’s client using what looked like a Google email address.
Further research on this uncovered that Google actually has a help page about this company, and they are indeed a Google Ads outsourced partner and are allowed to use Google addresses even though they’re outsourced.
You can understand that when someone receives an email or call from someone with proof that they are from Google, that can be pretty hard to compete with.
So, inform your clients about the situation and make sure they are aware that these communications are not really coming from Google, but rather a poaching effort from an outsourced partner.
Anyway, still awkward that Mister G allows these practices, isn’t it? ¯\_(ツ)_/¯
- TOOLS: Here you’ll find a list of email templates for almost everything you can think of: Scheduling an appointment, a phone call, applying for a position, thanks for calling emails. Oh, there’s even a “break up with someone” template in case you want to end your love story via email.
- E-COMMERCE: How to turn your Shopify store into an app and make $1.4M in the first month. Van Oakes speaks e-commerce with Alex Fedotoff in this video.
- MARKETING: UK market regulator forced FB and eBay to put more effort into preventing fake reviews sellers.
- BING: Announcing the launch of Bing Page, a tool that allows you to manage your brand on Bing and Outlook.
- SEO: Is keyword research going to be obsolete in favour of intent research? Hint from Google’s John Mueller: Search engines will continue to get better at understanding intent and rely less on keywords. However, it’s unlikely that keyword research will disappear anytime soon.
Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.
This is where all the lost luggage in the world is stocked
Have you ever lost your baggage while travelling?
Or, the more accurate way of saying it: Has an airline ever lost your stuff?
Most of the time, you’ll be able to recover your misplaced luggage, but have you ever wondered where all the lost and unrecovered bags end up? Well, as it happens, it could just be lying around in Alabama.
Here’s the deal: After a 90-day search your baggage officially belongs to the airline that lost it.
Then, the Unclaimed Baggage Centre purchases all or some of this lost luggage, with it then being sold off to interested buyers.
A 40k sq. ft. warehouse in Alabama is home to over 1M lost items at all times and attracts an equal number of visitors every year from all over the world.
That’s really an impressive figure considering there’s a less than 2% chance of your luggage getting lost.
This business idea was started by a salesman in the 1970s when he started selling luggage that was left behind at a bus station, with him later expanding it to airlines.
Well, next time you lose your luggage and the airline never gets it back to you, you know where to look!