When TikTok got its start, it was a kids’ platform, the home of lip syncing and dancing.
You would’ve been hard-pressed to find anyone over the age of 20 on the app.
But things have changed since then.
The new TikTok demographic: old people
According to a survey by the Pew Research Center, 40% of the people who use TikTok are over 30 years old.
Yes, you read that right: nearly half of all TikTok users are older than 30.
And that has exciting implications for marketing. Here’s why:
Older age groups can be some of the highest-converting audiences on TikTok
Last year, Savannah Sanchez tweeted that women above the age of 35 were one of her top-converting age groups.
There are plenty of parents on the platform, and they have different interests
In a blog post, TikTok wrote that parenting hashtags are huge: #family, #familytime, and #parenting are getting billions of views.
You can market just about anything on TikTok
Sure, you can market stuff that appeals to kids. But statistics show that the parent audiences on TikTok often talk about things like home appliances, snacks, business, cars, and groceries. See where this is headed?
The Crew’s insight
If you’re not marketing on TikTok, there’s a good chance you’re missing out on a massive audience.
Advertising on TikTok is a smart way to reach your audience in a personalized, casual setting—and it often pays big dividends.
