Why your organic Instagram and YouTube traffic could triple in the coming months

It might as well be a rhetorical question at this point. After a few years of dominating the app download charts, TikTok finally had to step down from the throne—beaten by the weapon that they’ve forged, apparently. In this Data Story, we’ll take a quick glance at how the emergence of Reels—which was touted as…

Not many brands realize this, but your paid social advertising team needs both a creative strategist and a media buyer. Why? Because success on paid social platforms depends on creating strategic ad creatives. And while your data-driven paid media specialists can handle the accounts, you also need a creative strategist who develops and spots new…

So you need the help of a talented individual (or group of them) on a project. You’re talking to a few agencies that say they can help… but you also know a couple of freelancers who could get the job done. Who do you hire? Here are our generalized, quick-and-dirty opinions, assuming the agency and…