The robots are coming to take your content and copywriting job… Or are they?
AI-generated content has been one of the main trends of 2021 in the marketing world. And a question that was sorted recently in our Insights community is…
What’s the deal with AI?
Well, we’re just beginning with AI-generated content, and for the next few years, it won’t be able to replace humans.
AI-generated content will still need your input and it still needs to be heavily edited.
The advantages of AI writing
Here are some upsides:
- By giving you ideas, it can help writers get rid of the blank-page block.
- Speed up your writing process by providing content that you just have to edit to fit with your brand voice, style, and audience.
- Help with editing and proofreading.
How to utilize AI art
If you’re a one-person army business, AI-generated content can remove some work off your shoulders.
And as came up from the Insights’s discussion, here are some tools:
- Copy.ai: This can help you write copy, give suggestions for social media posts, and so on.
- Jarvis: This provides several copywriting templates (like AIDA and Problem-Agitate-Solve) and content templates. It can help you write posts, ads, and emails.
- Wordtune: It helps you repurpose content by rephrasing, adjusting to a more formal or casual tone, shortening or expanding, or simply just re-writing.
It’s early days
The trend just started and many marketers are already taking advantage of it, so we’ll definitely see improvements in the next years.
