It’s that time already.
New seasons, new campaigns: X shared insights into its back-to-school advertising potential.
Last year, X’s back-to-school shopping campaigns generated 6.3M orders. With the number of student users increasing, this year looks promising as well.
The platform reports that 60% of the #BackToSchool audience is between 24 and 34 and is “eager and ready to spend.”
It could be a good platform for your campaigns, but remember to take this data with a pinch of salt…
Me too, me too: Also, Microsoft published a holiday marketing playbook that offers a glimpse into gifting trends and consumer behavior for 2024.
The guide also includes tips for enhancing your digital presence and improving engagement, along with expert holiday insights from industry professionals.
And it comes with step-by-step strategy ideas and AI tips, too.
Time to start holiday planning…
