Holiday Marketing
Back-to-school and holiday ad campaign insights from X and Microsoft
It’s that time already. New seasons, new campaigns: X shared insights into its back-to-school advertising potential. Last year, X’s back-to-school shopping campaigns generated 6.3M orders. With the number of student users increasing, this year looks promising as well. The platform reports that 60% of the #BackToSchool audience is between 24 and 34 and is “eager…
