Is Microsoft Advertising the hottest new club in town or something?
Because it just got a new bouncer: DoubleVerify has expanded its integration with Microsoft Advertising to include measurement for Audience ads.
This covers properties like MSN, Outlook, and Microsoft Casual Games. DoubleVerify also launched the DV Campaign Automator to streamline campaign trafficking and reporting.
You get transparent verification for brand suitability, viewability, and invalid traffic, and fewer tracking bottlenecks, which means less busywork and more confidence in your results. Yay.
… And you can tell Bing what not to show: The platform now supports the data-nosnippet HTML attribute, catching up to a feature Google has had for a while.
This gives you more control over what content appears in search snippets and AI-generated answers.
You can protect paywalled content, hide A/B test copy, or exclude disclaimers from AI summaries, all without hurting your SEO. Nice.
You already know who I am: Finally, it seems Bing might start pre-qualifying your shopping traffic.
Microsoft is testing search refinement tabs that appear above shopping ads. These tabs lead users directly to Bing Shopping Search, letting users narrow their focus before clicking an ad.
If this rolls out widely, your shopping ads could benefit from more qualified traffic because users can refine their searches before they even click through. Always a good thing.
