Microsoft
Heads up: Target CPA and Target ROAS are going away
Mark your calendar: Starting August 4, Microsoft Advertising is phasing out Target CPA and Target ROAS as standalone bidding strategies for new campaigns. Instead, you will have to use Maximize Conversions or Maximize Conversion Value, with the option to input target CPA or ROAS values manually. This should be good news: It brings Microsoft in…
Individual asset reviews and a crackdown on spammy AI content
If your ad campaign is a Jenga tower, Microsoft is pulling individual blocks. And you’re still standing: Microsoft Advertising now reviews ads at the asset level, meaning it evaluates headlines, images, and descriptions individually. If one element gets flagged, the rest of the ad can keep running as long as enough approved components remain. Hopefully…
A redesigned Reporting homepage, Performance Max updates, and new import capabilities
Another month, another Microsoft roundup. The big news: Microsoft redesigned the Reporting homepage to offer faster access to key reports and helpful templates. It also includes a new Custom Report Builder, which sounds incredibly handy if you need to organize and view data in a unique way. Performance Max campaigns also got some updates: Now,…
