Microsoft
2026 Q1 boasts growth, and LinkedIn says engagement is on the up, too
Looks like Microsoft’s AI bet is paying off. Money printing in progress: The company’s revenue climbed to $77.7B, an 18% YoY jump. Microsoft Cloud revenue hit just over $49B, up 26% YoY, and Azure and other cloud services lifted 40%, too. That’s not just growth, that’s a gold rush fueled by businesses scrambling to adopt…
Better ad measurement, more control over AI crawls, and a shopping feature test
Is Microsoft Advertising the hottest new club in town or something? Because it just got a new bouncer: DoubleVerify has expanded its integration with Microsoft Advertising to include measurement for Audience ads. This covers properties like MSN, Outlook, and Microsoft Casual Games. DoubleVerify also launched the DV Campaign Automator to streamline campaign trafficking and reporting….
Heads up: Target CPA and Target ROAS are going away
Mark your calendar: Starting August 4, Microsoft Advertising is phasing out Target CPA and Target ROAS as standalone bidding strategies for new campaigns. Instead, you will have to use Maximize Conversions or Maximize Conversion Value, with the option to input target CPA or ROAS values manually. This should be good news: It brings Microsoft in…
