Hail to the new king.
The crown has been passed: YouTube overtook the BBC in monthly audience reach for the first time ever, hitting 51.9M viewers in December 2025 compared to the BBC’s 50.8M.
Your audience is increasingly watching on internet-connected TVs, not just scrolling on phones.
What this means: Since YouTube is now winning over traditional broadcasters, you shouldn’t treat YouTube like a secondary channel. Chances are, all your audience is there.
And drama is back on the menu: YouTube loosened its monetization restrictions on sensitive content, allowing you to earn full ad revenue when exploring more dramatic topics.
This opens the door for story-driven, educational content that was previously demonetized.
AI video just got easier: Google’s Veo 3.1 now generates vertical videos from still images and upscales to 4K, which should help you create product videos and Shorts much easier.
The tool creates native 9:16 content perfect for YouTube Shorts and other vertical platforms, with improved character consistency across scenes so your subjects don’t morph mid-video.
It’s now available on YouTube Shorts, the YouTube Create app, and Gemini.
The tool won’t replace a clever concept, but it will help you bring it to life.
