YouTube
Bigger than TV? Plus, you can now go deeper on sensitive topics and create vertical videos from still images
Hail to the new king. The crown has been passed: YouTube overtook the BBC in monthly audience reach for the first time ever, hitting 51.9M viewers in December 2025 compared to the BBC’s 50.8M. Your audience is increasingly watching on internet-connected TVs, not just scrolling on phones. What this means: Since YouTube is now winning…
Testing, testing: Cost cuts for underperforming Demand Gen campaigns, and content summaries in Studio
Learning something new usually means starting at the beginning. Or maybe not? YouTube is testing a new feature for Demand Gen that automatically lowers your costs if your target cost-per-acquisition (tCPA) campaigns aren’t doing well while they’re still learning. This means if your conversions fall short of what Google predicted, you might get retroactive cost…
New creative AI tools, Studio updates, and an ad blocker update
If content creation is the kitchen, you just got a new sous chef. First on the menu: New generative AI tools for Shorts are here. A custom version of Google’s Veo model can quickly create clips, and a new remixing tool can even turn dialogue into a song. There’s also an Edit with AI feature…
