Turns out the robot uprising has a favorite chatbot… and a passport.
Half of America is now chatting with the machines: Pew data shows around half of US adults use AI chatbots, up from a third in 2024. Of those, 44% pick ChatGPT.
Gemini is the runner-up at 24%, with Copilot third at 17%. Most people reach for these tools to search, not to make images, with only 24% using them for creation.
But here’s the plot twist: ChatGPT’s user base is now majority non-English.
Over half of active consumer users predominantly speak another language, with the fastest growth in Africa and Asia. An English-only audience may no longer be the audience.
- Spanish, Portuguese, and Arabic lead the non-English pack.
- Smaller languages like Uzbek and Burmese are climbing fastest.
One more shift worth clocking: ChatGPT quietly swapped its “Sponsored” tag for a smaller “Ad” label and repositioned it.
It’s a tiny tweak, but the direction says a lot. Similar to how Google changed its ad labels to make them blend in with organic results as much as possible.
Honestly, we’re not surprised. We use AI instead of classic search a lot, too. Crazy how fast habits changed. And clearly many did the same, so plan accordingly.
