Clearly, Meta has been watching Love Island.
Because it wants to pull you for a chat: The platform is testing new controls that lets you shape the algorithm depending on what you want to see more of.
The proposed features include a pull-down panel from the home screen, topic controls between Reels, and conversational prompts that refine recommendations.
Instagram chief Adam Mosseri wants the algorithm to “feel like something you talk to rather than something that happens to you.” Lofty.
But critics say these tools offer the illusion of control more than real agency, since fiddling with settings means less doomscrolling, which is the whole business model.
It still signals where discovery is heading. A more personalized, more AI-cued, more conversational platform.
Meanwhile, YouTube shipped something arriving today: New AI-powered comment tools in YouTube Studio let you search comments by meaning, not just keywords.
Type a conversational query like “questions about my gear” or “people asking for a part 2 video,” and the AI groups them for you.
You can also auto-sort replies into themes like “excitement and enthusiasm” or “negative feedback,” and use “Find similar comments” to pull up everything in the same vein.
This is a free audience-research tool. Mine it. What viewers want should shape your next video.
