Two ad platforms just threw open their doors, and the paint’s still wet.
Across the pond: ChatGPT now runs ads in the UK, and the rollout is moving fast enough to catch advertisers flat-footed.
The rules are strict. Ads only serve to users who explicitly opt in and consent is the legal basis under GDPR.
Opted-in users get personalized ads pulled from past chats, memory, and ad history. Everyone else gets generic, contextual ads tied only to whatever they’re typing right now.
The rollout echoes the US, with rep-sold inventory first and self-serve to follow. The ads manager stays US-only for now, though US advertisers can still buy UK inventory through it.
UK agency partners say some campaigns go live any minute, others within seven days.
Microsoft loosens crypto’s leash: Audience Ads for cryptocurrency exchanges are now welcome in every market where Microsoft accepts crypto advertising.
Until now, exchanges were stuck in Search only. Display and native placements across MSN, Outlook, and Edge stayed off-limits.
Audience Network lets you reach prospects earlier, at scale. Think financial news pages and the inboxes of users flagged as financially active.
A few things to note before you dive in:
- Audience Network runs on CPM, and audience signals replace keyword targeting.
- Only first-party brand owners qualify. Affiliates sit this one out.
- You carry the compliance burden, so Microsoft won’t police your licensing.
Nobody loses their Search seat. Audience access just pulls up an extra chair.
