Advertising
Ad prices are changing at X, and ad market growth shrugs
Describe this vibe: Elon Musk is changing how X charges advertisers, leaving some users feeling a bit betrayed, while the ad market tries to remember what growth feels like. Living the dream, or nah? Musk announced X will charge for ads based on their vertical size. Yep, for better or worse, full-screen ads will cost…
X kills hashtags, and TikTok’s ad spend thrives despite ban threats
#bye. … And they’re gone: You might be waking up to a very different X. Elon Musk posted yesterday that hashtags are being removed from X Ads to end the “esthetic nightmare” starting tomorrow… which is now today. Yes. Elon wrote “esthetic.” Not “aesthetic.” Will this impact discoverability? That’s hard to know, but as one…
Meta introduces new ad outcomes, and Google applies video to more result types
What does success look like to you? A big house? A loving family? How about long-term subscriber value? Through Meta’s enhanced Value Optimization, you can now optimize campaigns for ROAS based on purchases or events outside of a purchase. Meta is also testing ROAS based on profit margin, too, to help you improve the profitability…
