Advertising
YouTube piles on the ads, Apple Maps picks its favorites, and Demand Gen goes off-menu
Three platforms, three very different ideas about how much is too much. Skip button, we hardly knew ye: YouTube is cramming three ads back-to-back and interrupting videos every few minutes, hitting free and Premium Lite viewers alike. A test to see what the limit is or something that is rolling out step-by-step? If this becomes…
Just in: YouTube insights, advanced ad features for Meta, and more creation tools for TikTok
YouTube’s picking up on hints. Reading the room: Google announced at Cannes Lions that you can now see new trending insights on the platform in Google Ads Insights Finder. This means you can search what’s gaining traction by topic, location, and demographic. You can also get fresh data on creators open to brand partnerships and…
ChatGPT open new ad doors, Microsoft just freed crypto exchanges from Search-only limits
Two ad platforms just threw open their doors, and the paint’s still wet. Across the pond: ChatGPT now runs ads in the UK, and the rollout is moving fast enough to catch advertisers flat-footed. The rules are strict. Ads only serve to users who explicitly opt in and consent is the legal basis under GDPR….
