Advertising
New ad opportunities just dropped on Snap and TikTok
According to Snap, it’s seeing “increased demand” for its ad tools. So to keep the momentum going, the platform is serving up a banquet of updates. Here’s what’s new: New augmented reality (AR) Extensions allow you to add Lenses and Filters to your ads. You can also use the new AR tools to create your…
Advertising is hot again, and Digital TV is taking the lead
Earnings season has had its curtain call. What are the takeaways? The ad market is coming back: Google and Microsoft are doing well. Google Ad revenue was up 13% and Microsoft Advertising revenue was up 12% from last year. Meta, Snap, and Alphabet also had flourishing quarters, growing 27%, 21%, and 13% respectively. After the…
Alphabet and Microsoft beat estimations
And in today’s episode of earnings season… Alphabet’s numbers don’t lie: Overall revenue was $80.54B, beating the estimations of $78.59B. It also increased 15% compared to a year earlier—the fastest growth in two years. But more importantly: YouTube ad revenues hit $8.09B, also beating estimates. Search Ads increased from $40.36B to $46.16B. Overall ad revenues…