Instead of going through the entire box of chocolates to remove the coffee ones one by one…
Get rid of them in one go: Google Ads now lets you block unwanted placements across all campaigns at once using a single exclusion list.
Previously, you had to set blocks at the ad group or campaign level, which was tedious and error-prone, especially for large accounts.
You’ll reduce exposure to low-quality inventory and maintain brand safety at scale without undermining automation. Not to mention the time you’ll save managing complex accounts.
This update applies across Performance Max, Demand Gen, YouTube, and Display campaigns.
Oh, and be warned: one overly broad exclusion could accidentally limit your reach. With great power and all that…
Privacy vs performance, a battle every marketer faces: Google is giving you granular control over data flows when consent is limited.
Buried in Data Manager, this feature lets you independently restrict advertising data, behavioral analytics, and diagnostic data.
If someone doesn’t give ad consent, you have two options:
- Allow limited, anonymous ad data to help measure conversion
- Block ad data completely until they agree
This gives you more precision in balancing compliance with performance, especially in regulated markets.
You’re no longer stuck choosing between full data collection or nothing.
