Digital Marketing
Is this where you’ll find your next marketing interns?
It was the 80s. Duran Duran was on the radio and almost two out of three 16 to 19-year-olds were working or seeking work. Since then, that number has kept falling until Gen Z. Now, 38% of the new generation is looking for work or working already—the highest rate in 14 years. Why are we…
2024 marketing budgets have plummeted
We’re all feeling this one, aren’t we? Let’s look at the numbers: Based on a survey of 395 CMOs, marketing budgets make up just 7.7% of overall company revenues on average in 2024. That’s a drop from the 9.1% in 2023. Before that, pre-pandemic averages were 11%. Ouch. What’s getting cut out: Marketing technology, labor,…
The most downloaded apps in April
Roll up, roll up. It’s time for April’s most downloaded apps. And guess what’s on top: Instagram. The app was downloaded on about 55M devices around the world. Facebook came in second with 48M. Despite the threat of a US ban, TikTok took the third spot overall and topped the iOS chart. WhatsApp and Telegram…
