Email Marketing
If you noticed a drop in newsletter open rates, this might be why…
Who turned out the lights? Apple did. Again: Last week, Apple’s iCloud Private Relay dropped for a few days. As a result, Substack writers saw a significant drop in open rates. Thankfully click-through rates seemed normal. Apple Mail users were the most affected. And as Ryan Christoffel points out in the article we’ve linked, the…
Sending email in bulk? Google wants you to comply with some new rules
Google is cracking down on spammers, but you might get caught in the crossfire. The tech giant is now requiring all users who send more than 5,000 emails per day to comply with its new rules, or… Deliverability goes bye-bye: Yep, Google won’t deliver your emails to desired recipients unless you validate your profile to…
