Snapchatters are super health conscious: A new study from Snap found that 95% of its users have an active interest in health and wellness.
And they’re 1.2x more likely to purchase health products than non-Snapchatters.
On top of that, 58% use social channels to research complex health topics, and 61% use them to compare brands or treatment options. That’s an audience that’s already in search mode.
TikTokers are more into cars: TikTok automotive shoppers view about 4.5 sources during their journey, above the 3.3 average for non-TikTok shoppers, according to Escalent.
They also earn more and are genuinely open to brands they’d never heard of before.
Meanwhile in Europe, TikTok Shop is done warming up: Social commerce is maturing fast, with in-app checkout, livestream shopping, and creator-affiliate models.
TikTok’s algorithm surfaces products before users know they want them, meaning discoverability is now as important as searchability.
Delay building a presence here and risk being algorithmically invisible when adoption accelerates.
And Google’s AI Max raising numbers: Conversational searches in AI Mode are running two to three times longer than traditional queries.
Since this gives your ads richer intent signals to work with, early adopters are already seeing the upside. Aritzia reported an 80% revenue increase after enabling AI Max.
The infrastructure is there. Are you using it?
